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Out of interest, following all the hype, I thought I'd take a look at Second Life. I'm already regretting that decision. 

If the truth be told, I don't even have enough time for my First Life, let alone poncing around some fantasy world in the guise of Alfalfa Meriman, my digital alter-ego. 

Poor Alfalfa, I'm afraid is doomed to stagger around the acclimatisation zone until the end of time if my first encounters are anything to go by. What's worse for the unfortunate fellow is my insistence in chopping the standard issue Adonis down to something nearer the body shape I've grown comfortable with over the years so he'll have to get used to some very judgemental glances from the half naked cyberbabes that appear to fall out of the sky in the entrance way to this curious online world.

Anyway, my first brush with Linden has left me wondering what it's all about. While I guess 6 million 'inhabitants' can't be entirely wrong, I'm not convinced it's for me. Active online participation is such hard work. Believe me. Try becoming a blogger or a blipper (www.blipfoto.com) and you'll see that it takes a huge amount of effort to make even the tiniest impression. 

And if you're thinking about advertising and marketing strategies that may penetrate these brave new worlds, be careful - unless your product is loaded with caffeine or cleverly manages to extend time, you may find your messaging falls on deaf ears.

Comments

May 23, 2007 1:05 AM
 
Alan... It's not hype... It's tripe. And that 6 million figure is a lot of old cobblers. It's more like 2 million... and that's people who have signed up and most of them have never come back. From what I hear, regular, heavy users number between 200,000 and 300,000. As for companies opening up 2nd Life stores etc... Some have, but there is serious doubt on its effectiveness, which is virtually impossible to measure... Which as it's all "virtual" anyway makes some kind of twisted sense. Cheers/George
 
 
by J V
May 24, 2007 3:08 PM
 
I am quite intrigued to see what, if anything at all, happens in Leo Burnett and BBH's creative departments in Second Life. Though not so interested i can be arsed flying around like a demented fairy trying to work out how to escape induction hell for several hours. Again.
 
 
May 28, 2007 9:55 PM
 
I kept wandering into the water and I'm unlikely to go back. When I wander into the water, I want to get wet.
 
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Alan Munro

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