This week alone after some stuff about D&AD and digital not being as good as posters we now have Lord Saatchi dissing google in the FT and a big peice in Marketing Week about RKYR nicking Virgin from Glue. I guess it is the story of the moment and the press just write things people want to read.
It seems to me there are only two routes open to anyone in marketing these days. Moan about the changes and pine for a bygone era or willingly embrace the opportunities.
But these opportunities are open to any agency in any space. For example take the catcam project. Basically a cat with a web cam - brilliant, made possible only by the internet. Now, with a little bit of work (and a cat food client - if you are a cat food client please contact me!) this could become a cracking idea. The point is that it could be a TV ad, a site, some posters, a 'viral'. It doesn't matter - ideas are media agnostic.
One day you will be too.
James Cooper
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Member since: 03 Jun 2008
Last login: 26 Nov 2008
Total Posts: 186
