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Alan Munro's Blog

Branded a fool 

Comments:8   Add your comment
I saw some numpty professor on Sky Sports News this morning blabbing on about how old Golden Balls' reintroduction to the England squad was so timely because (ahem!) 'Brand Beckham needed a boost'. What a load of cobblers. 

Firstly, Beckham is a footballer not a brand and secondly what a man who is leaving a horde of fanatical admirers in Spain to become the most famous Englishman in the USA (and scoop £128 million into the bargain) needs a 'boost' for is beyond me. 

The Prof also went on to say that Beckham's inclusion was good for the England brand too. Sorry, I thought that England in this context was a football team representing a country called England.

Ah well, maybe I'm taking it too seriously. And what do I care anyway, I'm more interested in Scotland, the brand of my birth... 

Published May 29 2007, 02:37 PM by Alan Munro

Comments

by George Parker
May 29, 2007 9:24 PM
 
Alan... I thought it was all about selling "Branded Merchandise." What the fuck has that got to do with football? Cheers/George
 
 
by Gordon Macmillan
May 30, 2007 8:26 AM
 
Come Alan Brand Beckham is big business and Brand England FC needs it (well a new manager would probably sort it out). Although you're right Beckham doesn't need it, but then he was a muppet for going to LA - but hey if the missus wants to be close to the world's best plastic surgeons and shops what can you do?
 
 
by Alan Munro
May 30, 2007 8:45 AM
 
Maybe you're right. Call me old fashioned but I like to keep my footballers and my country out of the reach of the brand gurus. Thankfully, being a Hibs supporter, my footballers are generally safe although I have had to endure more than my fair share of 'Scotland the Brand' conversations. Those drive me nuts.
 
 
by Will Callaghan
May 30, 2007 2:30 PM
 
Didn't Tony Mowbray manage Hibs?
 
 
by Philip Smith
May 30, 2007 4:13 PM
 
Shouldn't we be talking about soccer instead of football?
 
 
by Alan Munro
May 30, 2007 4:36 PM
 
Will, yes, Tony managed Hibs until his defection to WBA. I'm not bitter. He did a good job and will restore them to the Premiership very soon. Philip, what is football if it's not soccer? You're not going all oddly shaped balls on us are you?
 
 
by Will Callaghan
May 30, 2007 7:23 PM
 
Just saying as I'm a Baggies fan and, well, sorry. He's a really great manager.
 
 
by Philip Smith
May 31, 2007 11:31 AM
 
No oddly shaped balls here (so I believe). Just making the point that brand beckham - if we use that phrase - is now all about soccer, not football, and a desperate, fingernail scraping u-turn by Second-choice Steve will not alter that.
 
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Alan Munro's Blog

 

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Alan Munro

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Alan Munro's Blog

Member since: 03 Jun 2008

Last login: 09 Jul 2008

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