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Fold7 splits with Gocompare.com amid talk of Gio Compario's return

Fold7 splits with Gocompare.com amid talk of Gio Compario's return

Fold7 is splitting with Gocompare.com as the insurance-comparison site mulls bringing back its opera-singing mascot, Gio Compario.

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Campaign Viral Chart: Orange is the New Black trailer takes top spot

Campaign Viral Chart: Orange is the New Black trailer takes top spot

The Netflix trailer for the third series of American comedy-drama Orange is the New Black has made it to the top of the Campaign Viral Chart this week.

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Marketing

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Kathmandu to sponsor Discovery Networks adventure shows

Kathmandu to sponsor Discovery Networks adventure shows

Kathmandu, the outdoor clothing and camping retailer, is sponsoring adventure shows on the Discovery Channel, Quest, and DMAX.

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Manifestos for marketers: Tory, Labour, Lib Dem, Green and UKIP promises to brands

Manifestos for marketers: Tory, Labour, Lib Dem, Green and UKIP promises to brands

We've read the Labour, Conservative, Lib Dem, Green and Ukip manifestos - collectively more than 450 pages of policy, posturing, and guff - so you don't have to. Here are some of the key points related...

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Media

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Is native advertising on Tinder creepy?

Is native advertising on Tinder creepy?

If a spot cream brand swipes right on our profile we're quitting Tinder.

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Ronseal claims to ditch 'does exactly what it says on the tin' strapline

Ronseal claims to ditch 'does exactly what it says on the tin' strapline

Ronseal claims to abandon its enduring "does exactly what it says on the tin" logo for the sake of correctness in its latest campaign.

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Mobile

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Things we like: European leader for Twitter, proof of media's impact, launch of All 4

Things we like: European leader for Twitter, proof of media's impact, launch of All 4

Some things in the media business we liked in the week up to 17 April, and one thing we didn't...

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Xaxis buys mobile app business ActionX

Xaxis buys mobile app business ActionX

Xaxis, the programmatic media and technology company, has acquired ActionX, a mobile app and cross-screen ad business.

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Design

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Mazda unveils MX-5 launch strategy with Talenthouse

Mazda unveils MX-5 launch strategy with Talenthouse

Mazda, the car maker, is developing a new brand strategy to celebrate the launch of its MX-5 model.

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Bigballs hires big Chris Maples as chief revenue officer

Bigballs hires big Chris Maples as chief revenue officer

Bigballs, the digital film-making and storytelling business, has appointed Chris Maples as its chief revenue officer to help pursue its global expansion strategy.

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Latest ads

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Ewan McGregor parodies ad industry in BT campaign

Ewan McGregor parodies ad industry in BT campaign

Actor Ewan McGregor stars in the latest BT advertising campaign, which parodies the process of making an ad.

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Pick of the week: Finish, Wieden & Kennedy London

Content marketing

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Publicis Blueprint loses founding client Asda

Publicis Blueprint loses founding client Asda

Publicis Blueprint has lost Asda, its founding client, after 16 years.

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Entertainment meets marketing: Transmedia lessons from James Bond, Kingsman and Rolex

Entertainment meets marketing: Transmedia lessons from James Bond, Kingsman and Rolex

Simon Pont sees the entertainment business successfully learning the language of brands and marketing.

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Direct marketing

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Video - the future of customer feedback?

Video - the future of customer feedback?

How can companies use video feedback from customers in an effective way? And what are the benefits, and the challenges, of video feedback? These were a couple of the key questions discussed in a round...

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Agencies are institutionally racist, sexist and homophobic, says Dave Buonaguidi

Agencies are institutionally racist, sexist and homophobic, says Dave Buonaguidi

Ad agencies are institutionally racist, sexist and homophobic, according to Dave Buonaguidi, the former chief creative officer at Karmarama.

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