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'This Girl Can' exposure at Cannes is good for non-profit creativity

'This Girl Can' exposure at Cannes is good for non-profit creativity

I've just returned from Cannes where FCB Inferno had a pretty good week, picking up a total of ten Lions. The bulk of these were awarded for Sport England's 'This Girl Can' campaign, including an inaugural...

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Vauxhall ad wishes England footballers good luck in World Cup semi-final

Vauxhall ad wishes England footballers good luck in World Cup semi-final

Vauxhall has released a tactical press ad to wish the England women's football team good luck in tonight's big match.

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Marketing

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Meet Generation V: the cost-conscious young mums craving affordable luxuries

Meet Generation V: the cost-conscious young mums craving affordable luxuries

Brands crafting their messages to a narrow definition of "millennials" might be alienating another young demographic - mums under the age of 30.

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Barclaycard bPay campaign tries to make sense of wearables

Barclaycard bPay campaign tries to make sense of wearables

After successfully getting the public to understand contactless cards, Barclaycard is now trying to make a convincing case for paying by wearables.

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Media

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Havas Media wins Ubisoft's £16m media business

Havas Media wins Ubisoft's £16m media business

Havas Media has won the £16 million media planning and buying business for interactive entertainment firm Ubisoft, previously handled by Maxus.

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Blackett and Viner named among Radio 4 Woman's Hour Power List

Blackett and Viner named among Radio 4 Woman's Hour Power List

BBC Radio 4's Woman's Hour has named Karen Blackett, the UK chief executive of MediaCom, to its Power List of top 10 influencers.

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Mobile

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Dr Phil launches DailyMailTV as a global 'game-changer'

Dr Phil launches DailyMailTV as a global 'game-changer'

The Daily Mail is expanding its brand into mainstream broadcasting with DailyMailTV, a daily TV series produced by Dr Phil McGraw and Jay McGraw's Stage 29 Productions.

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Twitter to embrace power of TV in UK ad campaign

Twitter to embrace power of TV in UK ad campaign

Twitter looks set to embrace the power and reach of television advertising in its first UK specific marketing activity scheduled to launch later this year.

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Design

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Laurence Llewelyn-Bowen on cracking China: five marketing lessons from the designer

Laurence Llewelyn-Bowen on cracking China: five marketing lessons from the designer

Interior designer Laurence Llewelyn-Bowen offers key observations about launching in challenging markets, as well as some more general lessons learned during the past two decades running his design business.

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Supermarket price wars: How to convince consumers a brand offers value

Supermarket price wars: How to convince consumers a brand offers value

Many retailers broadcast offers to convince the public they offer good value. But citing new in-house research, Richard Shotton, head of insight at media agency ZenithOptimedia, reveals only consumers...

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Latest ads

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UKTV's Alibi launches rebrand with giant skull on London South Bank

UKTV's Alibi launches rebrand with giant skull on London South Bank

Alibi, the UKTV pay TV crime channel, is promoting its rebrand with a two-metre high replica of a human skull, which appeared this morning on London's South Bank.

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Adam & Eve/DDB wins Grand Prix in Film Craft

Adam & Eve/DDB wins Grand Prix in Film Craft

Adam & Eve/DDB picked up the Grand Prix in the Film Craft category at Cannes last night for "Monty's Christmas" for John Lewis.

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Content marketing

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Revenge of the errant QR code

Revenge of the errant QR code

As if things couldn't get worse for Heinz, the QR code debacle has hit Reddit.

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Tech is changing consumers - what's the impact on big brand content marketing? Cannes TV

Tech is changing consumers - what's the impact on big brand content marketing? Cannes TV

Everything is changing. New market technologies have created an ever-shifting landscape.

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Direct marketing

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Campaign Big Awards entry deadline extended

Campaign Big Awards entry deadline extended

The Campaign Big Awards has extended its deadline for entries to Wednesday 8 July due to popular demand.

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Publicis London leads UK shortlist entries for Cannes Direct Lions

Publicis London leads UK shortlist entries for Cannes Direct Lions

The UK has 14 entries shortlisted in this year's Direct Lions category at Cannes.

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