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Police Academy's sound effects star Michael Winslow takes on the Volkswagen Golf R

Police Academy's sound effects star Michael Winslow takes on the Volkswagen Golf R

Social video expert Be On reviews the latest viral by Volkswagen.

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John Smith's launches limited edition batch of ale into space

John Smith's launches limited edition batch of ale into space

To create a pint that is truly "out of this world" beer brand John Smith's has launched a limited edition run of ale into space.

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Marketing

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Collaborate or die: the industry is hurtling towards a digital crash

Collaborate or die: the industry is hurtling towards a digital crash

In a fast-moving, highly exciting medium how is it that there is no consensus of how to measure anything digitally? asks Jim Freeman, group sales and trading director at Telegraph Media Group.

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How marketers can share data without losing control

How marketers can share data without losing control

Marketers' reluctance to share the first-hand data and knowledge about customers means they're missing out on huge potential benefits in this programmatic world. Infectious Media's CTO Dan de Sybel offers...

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Media

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Guardian Labs and Vodafone launch 'Alternative Europe' guide

Guardian Labs and Vodafone launch 'Alternative Europe' guide

Guardian Labs has collaborated with Vodafone UK to create 'Alternative Europe', a crowdsourced guide to Europe's less obvious city destinations.

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Haven reviews media planning and buying

Haven reviews media planning and buying

Haven, the UK-based holidays company, is reviewing its media planning and buying business.

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Mobile

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Top brands increase YouTube adspend 60 per cent

Top brands increase YouTube adspend 60 per cent

The average spend on YouTube from the top 100 brands, such as Apple, Coca-Cola and IBM, has increased by 60 per cent year on year, according to Google.

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4 myths about mobile content and 1 truth

4 myths about mobile content and 1 truth

UX consultants from cxpartners broke down some common misconceptions at the CMA's Digital Breakfast event, Creating adaptable content for the mobile web.

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Design

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Why is everyone raving about Media360 2015?

Why is everyone raving about Media360 2015?

It's been a month since our first foray of Media360 by-the-sea, featuring more than 80 brands, and the response has been overwhelmingly positive. Take a look at our recap of what happened in Brighton.

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Amazon pushes Prime membership with one-day event to rival Black Friday

Amazon pushes Prime membership with one-day event to rival Black Friday

Amazon is hoping to replicate Black Friday's levels of hype and sales with the introduction of Prime Day in mid-July, a one-day global shopping event that will offer more deals than its ominously-named...

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Pick of the week: Moneysupermarket.com, Mother

Pick of the week: Moneysupermarket.com, Mother

Gurjit Degun wishes she could see Colin pole-dancing outside Campaign Towers every day.

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Turkey of the week: Airbnb, TBWA\Chiat\Day

Turkey of the week: Airbnb, TBWA\Chiat\Day

James Swift thinks Airbnb's new ad outstays its welcome.

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Content marketing

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Why engagement is as crucial as views

Video engagement is changing and new platforms are redefining best practice. What can you do? Brand Republic and Exponential held a roundtable to discover the answers...

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The cost of marketing Microsoft's Windows 10 as 'free'

The cost of marketing Microsoft's Windows 10 as 'free'

Microsoft has released its latest operating system, Windows 10, with a curious lack of fanfare.

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Direct marketing

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The changing face of direct marketing

The changing face of direct marketing

Customer engagement is a better term for this evolving discipline - it's no longer about using data to sell but about improving lives.

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Quiz: Are you suffering from digital overload or analogue anxiety?

Quiz: Are you suffering from digital overload or analogue anxiety?

Are you fighting a daily battle to balance multiple screens and numerous social networks? Or is your diary so laden with meetings that you rarely get a chance to attend to your equally full inbox? Take...

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