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Liverpool footballers star in Nivea ad

Liverpool footballers star in Nivea ad

Liverpool FC footballers are the stars of Nivea's latest ad campaign for its new moisturising cream for men.

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Virgin Media uses animal characters to show football fans' personalities

Virgin Media uses animal characters to show football fans' personalities

Virgin Media's latest TV ad shows the different animal personalities that watch football to promote its offering for the upcoming sports season.

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Marketing

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Lost in translation: when brand taglines don't travel

Lost in translation: when brand taglines don't travel

These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst.

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How to make the most of digital's bittersweet influence on our careers

How to make the most of digital's bittersweet influence on our careers

Kirsty Hathaway, editor-in-chief at AnalogFolk London, explores how technology has been a hindrance, but also an enabler, on our careers.

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Media

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The 7 deadly sins of brand management - and how to avoid them

The 7 deadly sins of brand management - and how to avoid them

Some of the most valuable assets a firm has are the brands it has developed. Brands create identification, differentiation and value for customers and shareholders alike. By influencing customer choice,...

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Liberty Global increases ITV stake but denies takeover plans

Liberty Global increases ITV stake but denies takeover plans

Liberty Global, the owner of Virgin Media, has increased its stake in ITV to 9.9 per cent after buying 138.7 million shares.

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Mobile

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Top brands increase YouTube adspend 60 per cent

Top brands increase YouTube adspend 60 per cent

The average spend on YouTube from the top 100 brands, such as Apple, Coca-Cola and IBM, has increased by 60 per cent year on year, according to Google.

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4 myths about mobile content and 1 truth

4 myths about mobile content and 1 truth

UX consultants from cxpartners broke down some common misconceptions at the CMA's Digital Breakfast event, Creating adaptable content for the mobile web.

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Design

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Why is everyone raving about Media360 2015?

Why is everyone raving about Media360 2015?

It's been a month since our first foray of Media360 by-the-sea, featuring more than 80 brands, and the response has been overwhelmingly positive. Take a look at our recap of what happened in Brighton.

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Amazon pushes Prime membership with one-day event to rival Black Friday

Amazon pushes Prime membership with one-day event to rival Black Friday

Amazon is hoping to replicate Black Friday's levels of hype and sales with the introduction of Prime Day in mid-July, a one-day global shopping event that will offer more deals than its ominously-named...

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Latest ads

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Virgin Media uses animal characters to show football fans' personalities

Virgin Media uses animal characters to show football fans' personalities

Virgin Media's latest TV ad shows the different animal personalities that watch football to promote its offering for the upcoming sports season.

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Pick of the week: Moneysupermarket.com, Mother

Pick of the week: Moneysupermarket.com, Mother

Gurjit Degun wishes she could see Colin pole-dancing outside Campaign Towers every day.

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Content marketing

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Coca-Cola is putting emoticons on its bottles in ASEAN markets
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P&G slashes agency costs, but what next for the new CEO?

P&G slashes agency costs, but what next for the new CEO?

P&G, the world's biggest advertiser, has cut the number of agencies it works with by 40 per cent globally, it has emerged as it released its Q4 earnings in the US.

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Direct marketing

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Center Parcs seeks agency for CRM work

Center Parcs seeks agency for CRM work

Center Parcs is on the hunt for an agency to handle its customer relationship marketing.

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The future of the web... by the man who invented it

The future of the web... by the man who invented it

The father of the world wide web talks to Maisie McCabe about the threats posed by artificial intelligence, our relationship with data and how media outlets and advertisers should use the web.

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