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Creative business rankings

Creative business rankings

27 February 2015: BMB joins the table after winning Rubicon.

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Unilever seeks digital shop for Toni & Guy

Unilever seeks digital shop for Toni & Guy

Unilever is on the hunt for an agency to handle global digital and social media work for the Toni & Guy range of haircare products.

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Marketing

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Almost half of brands now track ROI on content marketing

Almost half of brands now track ROI on content marketing

Content marketing may be the marketing industry's latest panacea but research by ALF has revealed 43% of brands are already successfully tracking the return on investment.

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Unilever wants to accelerate innovation 'tenfold' with new ideas hub

Unilever wants to accelerate innovation 'tenfold' with new ideas hub

Unilever has created a new crowdsourcing hub that it says will let it multiply ideas-generation "tenfold" by 2020 and "harness capabilities" from outside the business.

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Media

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Mazda backs ad-funded documentary on Sky 2 with Richard Parks

Mazda backs ad-funded documentary on Sky 2 with Richard Parks

Mazda, the car manufacturer, has funded a documentary about an eight-hour endurance race run by Mission Motorsport, the wounded veterans' charity.

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Murky financial arrangements are rife in journalism

Murky financial arrangements are rife in journalism

Murky financial arrangements which compromise journalists exist everywhere, says Grant Feller, a former associate editor of the Daily Express.

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Mobile

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Facebook launches app to help businesses manage ads on the go

Facebook launches app to help businesses manage ads on the go

Facebook has launched an app to help businesses manage their ads on the go.

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Premier League £5bn TV rights deal smashes all expectations

Premier League £5bn TV rights deal smashes all expectations

The Premier League TV broadcast rights have been sold to Sky Sports and BT Sport for a record £5.136bn, beating all expectations for the live games during the 2016-19 seasons.

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Design

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HomeAway goes after Airbnb with global ad campaign

HomeAway goes after Airbnb with global ad campaign

HomeAway, the online holiday rentals company, is launching a global ad campaign to position itself away from rival Airbnb as the site for family holidays.

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Apple emoji finally embrace racial and sexual diversity

Apple emoji finally embrace racial and sexual diversity

Apple has diversified the skin tones of its emoji characters on the latest beta version of its OS X operating system, with a range of five skin colours.

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Latest ads

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Pick of the week: Honda, Wieden & Kennedy London
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Mobile phone ad banned for objectifying women

Mobile phone ad banned for objectifying women

The Advertising Standards Authority has banned an ad for Kazam Online, the mobile phone manufacturer, for objectifying women.

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Content marketing

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Do advertisers hold too much power over the press?

Do advertisers hold too much power over the press?

Are Peter Oborne's allegations about HSBC and the Telegraph symptomatic of a wider problem, Arif Durrani asks.

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Why HSBC's relationship with the Telegraph and Guardian is the press story of our time

Why HSBC's relationship with the Telegraph and Guardian is the press story of our time

Five years ago, a translucent coverwrap by J Walter Thompson enabled HSBC to make press history and commandeer the front and back pages of The Daily Telegraph for the first time in 155 years.

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Direct marketing

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Watch: Smart Data Live 2015: 'Data is not very sexy, but it's incredibly important'

Watch: Smart Data Live 2015: 'Data is not very sexy, but it's incredibly important'

The AOP (Association of Online Publishers) and the PPA (Professional Publishers Association) partnered last week to hold Smart Data Live!, a half day forum discussing how to make the most of audience data.

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Rei Inamoto and Kate Stanners among judges for D&AD Awards

Rei Inamoto and Kate Stanners among judges for D&AD Awards

AKQA's Rei Inamoto, Saatchi & Saatchi's Kate Stanners and Ogilvy & Mather's Gerry Human are among the jury foreman for this year's D&AD Awards.

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