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Campaign Viral Chart: Disney surprise video most popular this week

Campaign Viral Chart: Disney surprise video most popular this week

A video showing Disney characters surprising shoppers has made it to the top spot of this week's chart.

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David bends it like Beckham in pool-shark H&M campaign

David bends it like Beckham in pool-shark H&M campaign

David Beckham plays a pool hustler in a short film promoting H&M's Modern Essentials spring 2015 collection.

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Marketing

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The importance of women in marketing

The importance of women in marketing

Proving how much can change in a week, #TheDress has become a force for social good. Here are the rest of your top Friday take-outs.

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Weve's Nigel Clarkson's gone to Barca, again: Day 3

Weve's Nigel Clarkson's gone to Barca, again: Day 3

Nigel Clarkson, commercial director of Weve, ends his time at the Mobile World Congress (MWC) focusing on location, connected devices and 5G.

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Media

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Things we like: iPlayer, Telegraph, end of nuisance callers

Things we like: iPlayer, Telegraph, end of nuisance callers

Some things in the media business we liked in the week up to 6 March, and one thing we didn't...

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DMG Media to launch cross-platform ad team

DMG Media to launch cross-platform ad team

DMG Media, which owns the Daily Mail, The Mail on Sunday and Mail Online, is setting up a new ad team for brands that want to advertise across the platforms.

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Mobile

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Media at the heart of Mobile World Congress 2015

Media at the heart of Mobile World Congress 2015

After eight years of visiting the Mobile World Congress, Stephen Jenkins, vice president of marketing, EMEA at Millennial Media, tracks the changes.

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Tech viewpoint on Mobile World Congress

Design

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Paddy's record results show the Power of marketing

Paddy's record results show the Power of marketing

Paddy Power is planning to increase investment in its brand this year after crediting its marketing strategy with helping it to record profits in 2014, but says product development will now be its key...

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Superbrands top 20 features six new entrants

Superbrands top 20 features six new entrants

John Lewis, Lego and Virgin Atlantic have joined the annual Superbrands ranking of the top 20 UK consumer brands, which has been topped by British Airways for the second successive year.

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Latest ads

Content marketing

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Adland in Hamburg: The brand scrapheap

Adland in Hamburg: The brand scrapheap

It's time to end the softly-softly approach and use creativity to stop brands from fading into mediocrity

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Global viewpoint from India

Global viewpoint from India

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Direct marketing

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Now TV launches 'magic ads'

Now TV launches 'magic ads'

Now TV, the online TV streaming service by Sky, has created "magic ads" to show off its new branding and push the services it provides.

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Watch: Smart Data Live 2015: 'Data is not very sexy, but it's incredibly important'

Watch: Smart Data Live 2015: 'Data is not very sexy, but it's incredibly important'

The AOP (Association of Online Publishers) and the PPA (Professional Publishers Association) partnered last week to hold Smart Data Live!, a half day forum discussing how to make the most of audience data.

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