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Sunny Delight seeks agency for relaunch

Sunny Delight seeks agency for relaunch

Sunny Delight, the fruit juice-style drink, is looking for an agency ahead of a planned relaunch in 2017.

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David Beckham and James Corden team up for The Late Late Show spoof

David Beckham and James Corden team up for The Late Late Show spoof

Superstar David Beckham and comic actor James Corden have starred in a spoof campaign to promote The Late Late Show in the US, racking up more than one million views in one day.

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Marketing

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Unilever and Cannes Lions partner on global marketing tech start-up search

Unilever and Cannes Lions partner on global marketing tech start-up search

Unilever and Cannes Lions Innovation are joining forces to find the top 50 start-ups for marketing technology in the world.

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Havas Media Group hires global head of content

Havas Media Group hires global head of content

Havas Media Group has created the new role of global head of content and has appointed Damien Marchi from Euronews to the post.

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Media

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TED2015: 10 reasons why it's better than ad conferences

TED2015: 10 reasons why it's better than ad conferences

Kevin Chesters, the executive planning director at Mcgarrybowen, gives his top ten take outs from TED2015.

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Samsung Home Appliances sponsors Channel 4 in seven-figure deal

Samsung Home Appliances sponsors Channel 4 in seven-figure deal

Samsung Home Appliances is to sponsor Channel 4, More 4 and UKTV's Good Food shows for one year in a seven-figure deal.

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Mobile

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Xaxis buys mobile app business ActionX

Xaxis buys mobile app business ActionX

Xaxis, the programmatic media and technology company, has acquired ActionX, a mobile app and cross-screen ad business.

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Twitter hunts for UK marketer as it targets £180m ad revenues

Twitter hunts for UK marketer as it targets £180m ad revenues

Twitter is on the hunt for its first consumer marketer in the UK as the company chases ambitious targets to once again double advertising revenues year on year, to surpass £180 million in 2015.

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Design

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Five highlights from day two of Ad Week 2015

Five highlights from day two of Ad Week 2015

Day two of this year's Advertising Week Europe honed in on personal brands, the future of full service agencies and putting a price on content.

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Five lessons on how to build a brand from Katie Price

Five lessons on how to build a brand from Katie Price

Katie Price, the former glamour model previously known as Jordan, talked about how she has built her brand during Advertising Week Europe in London this morning.

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Latest ads

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Reed.co.uk sponsors Channel 5

Reed.co.uk sponsors Channel 5

Reed.co.uk, the job site, has signed a deal to sponsor Channel 5 shows as part of its 'Love Mondays' campaign.

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The Daily Review Show from Advertising Week Europe 2015: Day Four

The Daily Review Show from Advertising Week Europe 2015: Day Four

Marketing's Sara Spary and Charlotte McEleny, alongside Campaign's Maisie McCabe and Gurjit Degun, reflect on what they learned from the sessions they attended on the fourth and final day of Advertising...

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Content marketing

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John Lewis marketing boss Craig Inglis: 'Be authentic and look for the big idea'

John Lewis marketing boss Craig Inglis: 'Be authentic and look for the big idea'

Marketers rushing to get involved in content marketing must guard against creating "unnatural" campaigns, John Lewis marketing director Craig Inglis has warned.

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School Reports 2015: The Brooklyn Brothers

Direct marketing

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Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook

Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook

Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who...

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In 2015 the big story for programmatic is brand, not performance

In 2015 the big story for programmatic is brand, not performance

Industry leaders agreed today that creativity and brand marketing will dominate the conversation about programmatic advertising this year but education for brands needed to step-up a gear.

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