Brand Marketing

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Reed.co.uk sponsors Channel 5

Reed.co.uk sponsors Channel 5

Advertising

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Logan Wilmont to leave Cheil UK

Logan Wilmont to leave Cheil UK

Logan Wilmont, the executive creative director at Cheil UK, will leave the shop at the end of April.

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Twitter hunts for UK marketer as it targets £180m ad revenues

Twitter hunts for UK marketer as it targets £180m ad revenues

Twitter is on the hunt for its first consumer marketer in the UK as the company chases ambitious targets to once again double advertising revenues year on year, to surpass £180 million in 2015.

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Marketing

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Hailo protests 'faceless' driverless cars by projecting cabbies onto London landmarks

Hailo protests 'faceless' driverless cars by projecting cabbies onto London landmarks

Taxi hailing app Hailo has launched a protest against driverless cars, projecting portraits of its drivers onto famous landmarks in London.

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Does your brand live up to its underlying promise?

Does your brand live up to its underlying promise?

Consumers are no longer willing to settle for vague brand promises. Now it's up to marketers to be more precise and concrete about the connections between their products and the happiness of the customer

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Media

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Attempts to revive Loaded fail, magazine to close after 21 years

Attempts to revive Loaded fail, magazine to close after 21 years

Loaded, a trailblazer in the men's magazine market in the nineties, is to close after 21 years following an unsuccessful attempt to breath new life into the title by Simian Publishing.

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Does your PR strategy include GIFs?

Does your PR strategy include GIFs?

It should. A YouTube rep replied to a reporter with a GIF of a child shrugging and demanded the reporter run it.

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Mobile

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Three things that are not Ad Week. And Ad Week.

Three things that are not Ad Week. And Ad Week.

It's day one, but we all probably need a break from the madness of Ad Week already. We're guessing that's why so many of you enjoyed having a nose around Proximity's flash new office. Take a break, have...

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Clarkson forms new senior commercial team at Weve

Clarkson forms new senior commercial team at Weve

Weve, the mobile specialist, has announced a raft of new hires and promotions under its commercial director, Nigel Clarkson.

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Design

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Five highlights from day two of Ad Week 2015

Five highlights from day two of Ad Week 2015

Day two of this year's Advertising Week Europe honed in on personal brands, the future of full service agencies and putting a price on content.

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Five lessons on how to build a brand from Katie Price

Five lessons on how to build a brand from Katie Price

Katie Price, the former glamour model previously known as Jordan, talked about how she has built her brand during Advertising Week Europe in London this morning.

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The Daily Review Show from Advertising Week Europe 2015: Day Four

The Daily Review Show from Advertising Week Europe 2015: Day Four

Marketing's Sara Spary and Charlotte McEleny, alongside Campaign's Maisie McCabe and Gurjit Degun, reflect on what they learned from the sessions they attended on the fourth and final day of Advertising...

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Gogglebox stars encourage viewers to vote

Gogglebox stars encourage viewers to vote

The Electoral Commission has launched an ad featuring the young stars of Gogglebox, the Channel 4 reality show, encouraging viewers to register to vote in the General Election.

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Content marketing

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John Lewis marketing boss Craig Inglis: 'Be authentic and look for the big idea'

John Lewis marketing boss Craig Inglis: 'Be authentic and look for the big idea'

Marketers rushing to get involved in content marketing must guard against creating "unnatural" campaigns, John Lewis marketing director Craig Inglis has warned.

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School Reports 2015: The Brooklyn Brothers

Direct marketing

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Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook

Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook

Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who...

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In 2015 the big story for programmatic is brand, not performance

In 2015 the big story for programmatic is brand, not performance

Industry leaders agreed today that creativity and brand marketing will dominate the conversation about programmatic advertising this year but education for brands needed to step-up a gear.

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