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Ever After and Zone Design merge to create MBC

Ever After and Zone Design merge to create MBC

Ever After and Zone Design, the creative agencies, have merged to create MBC and hired Kayleigh McCardle, an associate at Lippincott, as the group business development director.

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Bugaboo's bikini-clad runner ad shows a lack of respect for mums

Bugaboo's bikini-clad runner ad shows a lack of respect for mums

Bugaboo's ad of a 23-year-old bikini-clad model running with her daughter in one of its prams may not be socially irresponsible but it's still a pretty bad idea, Jules McKeen, head of marketing talent...

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Marketing

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What's next for Twitter to become more ad-friendly?

What's next for Twitter to become more ad-friendly?

After a mixed set of results for the social messaging network in the second quarter of 2015, Wunderman's senior client director says its event targeting platform is a positive step forward.

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Top 5 brand videos July 2015: Samsung, Nike, GoPro, Duracell and Pampers

Top 5 brand videos July 2015: Samsung, Nike, GoPro, Duracell and Pampers

Be On, the video content and distribution company, ranks the world's best brand videos in July.

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Media

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Arif Durrani to leave Haymarket for Bloomberg Media

Arif Durrani to leave Haymarket for Bloomberg Media

Arif Durrani will be leaving Haymarket to join Bloomberg Media as commercial editor for Europe, the Middle East and Africa.

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DreamWorks to launch first dedicated channel in Thailand

DreamWorks to launch first dedicated channel in Thailand

DreamWorks Animation is to debut its DreamWorks channel in Thailand alongside local pay TV operator CTH and HBO Asia.

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Mobile

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Top brands increase YouTube adspend 60 per cent

Top brands increase YouTube adspend 60 per cent

The average spend on YouTube from the top 100 brands, such as Apple, Coca-Cola and IBM, has increased by 60 per cent year on year, according to Google.

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4 myths about mobile content and 1 truth

4 myths about mobile content and 1 truth

UX consultants from cxpartners broke down some common misconceptions at the CMA's Digital Breakfast event, Creating adaptable content for the mobile web.

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Design

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Why is everyone raving about Media360 2015?

Why is everyone raving about Media360 2015?

It's been a month since our first foray of Media360 by-the-sea, featuring more than 80 brands, and the response has been overwhelmingly positive. Take a look at our recap of what happened in Brighton.

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Amazon pushes Prime membership with one-day event to rival Black Friday

Amazon pushes Prime membership with one-day event to rival Black Friday

Amazon is hoping to replicate Black Friday's levels of hype and sales with the introduction of Prime Day in mid-July, a one-day global shopping event that will offer more deals than its ominously-named...

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Latest ads

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Finish dishwasher cleaner ad banned by ASA

Finish dishwasher cleaner ad banned by ASA

A dishwasher cleaner ad for Finish featuring Carol Smillie, the presenter, has been banned by the ads regulator for being misleading.

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National Geographic launches noughties global campaign

National Geographic launches noughties global campaign

National Geographic Channels International has launched a global TV campaign for a new series about the noughties.

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Content marketing

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Let's talk about Bugaboo's bikini-clad runner ad

Let's talk about Bugaboo's bikini-clad runner ad

Jules McKeen, head of marketing talent at The Talent Business, says it shows a lack of respect for mums.

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John Lewis opens own-brand spa in Birmingham called &Beauty

John Lewis opens own-brand spa in Birmingham called &Beauty

John Lewis is set to dip a well-manicured toe into beauty, opening an own-brand concept spa in its Birmingham store later this year.

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Direct marketing

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Quiz: Are you suffering from digital overload or analogue anxiety?

Quiz: Are you suffering from digital overload or analogue anxiety?

Are you fighting a daily battle to balance multiple screens and numerous social networks? Or is your diary so laden with meetings that you rarely get a chance to attend to your equally full inbox? Take...

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Campaign Viral Chart: Sky Sports ad with Thierry Henry is most shared

Campaign Viral Chart: Sky Sports ad with Thierry Henry is most shared

A Sky Sports ad starring Thierry Henry, the former France and Arsenal footballer, sharing the history of England's top football league, has taken the top place in the chart.

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