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Top branded Vines of the month: Doritos, Starbucks and Ikea

Top branded Vines of the month: Doritos, Starbucks and Ikea

Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines of the month. This time round we've selected a game of Mexican roulette, pretty floral décor ideas and...

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Dentsu buys and rebrands Dentsu Razorfish

Dentsu buys and rebrands Dentsu Razorfish

Dentsu has acquired Publicis Groupe's shares in Dentsu Razorfish, turning the joint-venture company into a wholly-owned subsidiary of Dentsu Digital Holdings.

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Marketing

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How open data and the Blockchain can return consumer trust to brands

How open data and the Blockchain can return consumer trust to brands

Marketers generally have a one-sided relationship with data, using it to target customers more effectively and sell more products.

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Topshop reimagines shopping as fashion playland with Twitter powered arcade

Topshop reimagines shopping as fashion playland with Twitter powered arcade

Topshop has reinvented its flagship Oxford Circus store as a 'playland' complete with inflatable toys and a giant 'tweet treats' vending machine.

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Media

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Paddy Power calls on Sepp Blatter to 'f**k off already'

Paddy Power calls on Sepp Blatter to 'f**k off already'

Paddy Power has taken out an ad in today's Daily Star calling for Sepp Blatter to "f**k off already", following this week's Fifa bribery arrests.

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Five tips for successful vlogger marketing

Five tips for successful vlogger marketing

The latest Advertising Standards Authority ruling against Proctor & Gamble's Beauty Recommended vlogger content marks a new era for branded collaborations.

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Mobile

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Delving into the digital future

Delving into the digital future

AOL's Graham Moysey steps into the DeLorean and identifies four trends that will define tomorrow's media industry. Spoiler alert: there isn't a hoverboard in sight

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Advice to my younger self...

Advice to my younger self...

It's a cliché but it's true: the media business is a people business. We asked some of those who have helped shape the industry over the past 30 years what pearls of wisdom they would offer themselves...

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Design

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Rebrand or rebuild? Damaged political brands must tread carefully to win back voters

Rebrand or rebuild? Damaged political brands must tread carefully to win back voters

The Liberal Democrats, still reeling from their general election defeat, are reportedly considering whether a rebrand could help improve the party's fortunes. But damaged political brands must tread carefully...

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Aldi overtakes Tesco in BrandZ Top 100 global brand value ranking

Aldi overtakes Tesco in BrandZ Top 100 global brand value ranking

Aldi has beaten the once meteoric Tesco in BrandZ's Top 100 Most Valuable Global Retail Brands ranking, becoming the globe's 8th brand with a value of $11.7bn (£7.6bn).

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Content marketing

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Get your kit off

Get your kit off

Wonga's rebrand doesn't quite make deadline day for Newcastle United FC's new kit.

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Dentsu makes land-grab in content marketing war

Dentsu makes land-grab in content marketing war

As armies form and battle lines are drawn in HBO's Game Of Thrones, you get the sense of inevitability of the wars to come. And so it is in the world of consolidating marketing groups.

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Direct marketing

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The DMA and IDM merge to create Europe's largest marketing trade body

The DMA and IDM merge to create Europe's largest marketing trade body

The Direct Marketing Association (DMA) and the Institute of Digital Marketing (IDM) have merged to create a stronger industry-wide organisation.

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The tragedy of Olive Cooke reveals a lack of humanity by charity marketers

The tragedy of Olive Cooke reveals a lack of humanity by charity marketers

The voluntary codes of contact under which charities operate do not appear to be working. Jon Wilkins, executive chairman of Karmarama, discusses what the third sector must do to get its house in order...

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