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Q&A: Mullen Lowe Group's chief Alex Leikikh on why this time will be different

Q&A: Mullen Lowe Group's chief Alex Leikikh on why this time will be different

Douglas Quenqua, Campaign US's editor-in-chief, catches up with Alex Leikikh, the new chief executive of the Mullen Lowe Group, on why Lowe has finally found its American sweetheart.

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Pimm's launches weather activated OOH campaign

Pimm's launches weather activated OOH campaign

Diageo, the drinks giant, has launched a digital out-of-home campaign for Pimm's, which will activate when the weather reaches a temperature of 21 degrees.

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Marketing

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Gü Puds opens 'dessert island' pop-up

Gü Puds opens 'dessert island' pop-up

Gü Puds set up a dessert island-themed pop-up restaurant in Central London last week, to celebrate the launch of their new single ramekin puddings.

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Consumer confidence at 8-year high says Nielsen but shoppers still 'pessimistic'

Consumer confidence at 8-year high says Nielsen but shoppers still 'pessimistic'

Consumer confidence is at its highest point in eight years, according to Nielsen's Consumer Confidence Index, but the overall mindset of the UK consumers is still deemed "pessimistic" according to the...

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Media

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Northern & Shell promotes Chris Kelly to replace Jane Putley

Northern & Shell promotes Chris Kelly to replace Jane Putley

Northern & Shell, which publishes OK! Magazine and the Daily Express, has promoted Chris Kelly to head of print, replacing Jane Putley who is leaving in June to join News UK as head of news.

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From gatherers to hunters

From gatherers to hunters

Through the rise of social networking, technology has transformed media recruitment - but, even in the field of IT employment, it remains very much a people business.

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Mobile

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Delving into the digital future

Delving into the digital future

AOL's Graham Moysey steps into the DeLorean and identifies four trends that will define tomorrow's media industry. Spoiler alert: there isn't a hoverboard in sight

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Advice to my younger self...

Advice to my younger self...

It's a cliché but it's true: the media business is a people business. We asked some of those who have helped shape the industry over the past 30 years what pearls of wisdom they would offer themselves...

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Design

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Aldi overtakes Tesco in BrandZ Top 100 global brand value ranking

Aldi overtakes Tesco in BrandZ Top 100 global brand value ranking

Aldi has beaten the once meteoric Tesco in BrandZ's Top 100 Most Valuable Global Retail Brands ranking, becoming the globe's 8th brand with a value of $11.7bn (£7.6bn).

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Labour must embrace the 'information age' to win back its lost voters

Labour must embrace the 'information age' to win back its lost voters

After a brusing election defeat, Labour needs more than just a new leader. How can it modernise and reinvent its role in society to make itself relevant once more? Marketing columnist and futurist Tracey...

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Latest ads

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Tango returns to advertising after two years with off-brand TV ad

Tango returns to advertising after two years with off-brand TV ad

Tango has returned to advertising after a two-year hiatus on Saturday with a deliberately sappy and off-brand TV spot.

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Pick of the week: Genius Gluten Free, Adam & Eve/DDB

Content marketing

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Get your kit off

Get your kit off

Wonga's rebrand doesn't quite make deadline day for Newcastle United FC's new kit.

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Dentsu makes land-grab in content marketing war

Dentsu makes land-grab in content marketing war

As armies form and battle lines are drawn in HBO's Game Of Thrones, you get the sense of inevitability of the wars to come. And so it is in the world of consolidating marketing groups.

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Direct marketing

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The DMA and IDM merge to create Europe's largest marketing trade body

The DMA and IDM merge to create Europe's largest marketing trade body

The Direct Marketing Association (DMA) and the Institute of Digital Marketing (IDM) have merged to create a stronger industry-wide organisation.

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The tragedy of Olive Cooke reveals a lack of humanity by charity marketers

The tragedy of Olive Cooke reveals a lack of humanity by charity marketers

The voluntary codes of contact under which charities operate do not appear to be working. Jon Wilkins, executive chairman of Karmarama, discusses what the third sector must do to get its house in order...

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