Brand Marketing

Advertising

Share
David bends it like Beckham in pool-shark H&M campaign

David bends it like Beckham in pool-shark H&M campaign

David Beckham plays a pool hustler in a short film promoting H&M's Modern Essentials spring 2015 collection.

read more
Share
Lords call for EU legislation on irresponsible alcohol ads

Lords call for EU legislation on irresponsible alcohol ads

The European Union should bring in legislation to prevent irresponsible alcohol TV ads, according to a group of lords.

read more

Marketing

Share
Why technology has made 'womenomics' more relevant now than ever

Why technology has made 'womenomics' more relevant now than ever

The term 'womenomics' is more relevant than ever, writes Amanda McKenna, board director at content agency Zone.

read more
Share
Apple opens secret lab for brands to tweak Apple Watch apps

Apple opens secret lab for brands to tweak Apple Watch apps

BMW and Facebook are among the brands that have reportedly been given access to a private lab within Apple's headquarters, where they can refine their apps for the Apple Watch before the device's launch.

read more

Media

Share
Abba Newbery: Don't be afraid to ask for that pay rise

Abba Newbery: Don't be afraid to ask for that pay rise

Abba Newbery, the director of strategy at News UK Commercial, explains that to succeed in media people need to "take responsibility for making your own opportunities".

read more
Share
Frampton and Stephens respond to Magnus Djaba

Frampton and Stephens respond to Magnus Djaba

When Magnus Djaba, the chief executive of Saatchi & Saatchi Fallon UK Group, bemoaned the lack of direct exposure media agencies now have to the creative product or, more importantly, the people who deliver...

read more

Mobile

Design

Share
Paddy's record results show the Power of marketing

Paddy's record results show the Power of marketing

Paddy Power is planning to increase investment in its brand this year after crediting its marketing strategy with helping it to record profits in 2014, but says product development will now be its key...

read more
Share
Superbrands top 20 features six new entrants

Superbrands top 20 features six new entrants

John Lewis, Lego and Virgin Atlantic have joined the annual Superbrands ranking of the top 20 UK consumer brands, which has been topped by British Airways for the second successive year.

read more

Latest ads

Content marketing

Share
Adland in Hamburg: The brand scrapheap

Adland in Hamburg: The brand scrapheap

It's time to end the softly-softly approach and use creativity to stop brands from fading into mediocrity

read more
Share
Global viewpoint from India

Global viewpoint from India

read more

Direct marketing

Share
Now TV launches 'magic ads'

Now TV launches 'magic ads'

Now TV, the online TV streaming service by Sky, has created "magic ads" to show off its new branding and push the services it provides.

read more
Share
Watch: Smart Data Live 2015: 'Data is not very sexy, but it's incredibly important'

Watch: Smart Data Live 2015: 'Data is not very sexy, but it's incredibly important'

The AOP (Association of Online Publishers) and the PPA (Professional Publishers Association) partnered last week to hold Smart Data Live!, a half day forum discussing how to make the most of audience data.

read more
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway