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Campaign Big Awards entry deadline extended

Campaign Big Awards entry deadline extended

Advertising

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Cannes TV: how are AOL guaranteeing a return on media spend?

Cannes TV: how are AOL guaranteeing a return on media spend?

Media companies need to be more clever and more accountable in these changing digital times.

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The future of gender: in an era of microtargeting gender will be irrelevant

The future of gender: in an era of microtargeting gender will be irrelevant

When Vanity Fair featured Caitlyn Jenner on its cover, it marked an important moment in the changing way we perceive gender, especially in marketing, writes Tracey Follows.

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Marketing

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Breakfast Briefing: Uber execs arrested in France, insurer criticised for Facebook app link

Breakfast Briefing: Uber execs arrested in France, insurer criticised for Facebook app link

Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at the latest in France for Uber as its execs are arrested and why health insurer...

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Will Harris: how to be a decision-making marketer minus the conflict

Will Harris: how to be a decision-making marketer minus the conflict

Every marketer needs someone who can provide an alternative perspective without necessarily generating conflict, writes Will Harris.

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Media

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Brands need to embrace their new roles as publishers

Brands need to embrace their new roles as publishers

How can intellectual property play a greater role in the evolution of content-driven strategies? Havas Media Group's Damien Marchi explores.

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Five years of Wimbledon and brands

Five years of Wimbledon and brands

Wimbledon, the globally-renowned tennis competition, serves up its first game today, and to celebrate, Brand Republic takes a look at some of the tournament's more recent brand sponsors and campaigns.

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Mobile

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Dr Phil launches DailyMailTV as a global 'game-changer'

Dr Phil launches DailyMailTV as a global 'game-changer'

The Daily Mail is expanding its brand into mainstream broadcasting with DailyMailTV, a daily TV series produced by Dr Phil McGraw and Jay McGraw's Stage 29 Productions.

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Twitter to embrace power of TV in UK ad campaign

Twitter to embrace power of TV in UK ad campaign

Twitter looks set to embrace the power and reach of television advertising in its first UK specific marketing activity scheduled to launch later this year.

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Design

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Supermarket price wars: How to convince consumers a brand offers value

Supermarket price wars: How to convince consumers a brand offers value

Many retailers broadcast offers to convince the public they offer good value. But citing new in-house research, Richard Shotton, head of insight at media agency ZenithOptimedia, reveals only consumers...

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Harper's Bazaar UK issue to feature Samsung branded content

Harper's Bazaar UK issue to feature Samsung branded content

Samsung branded content, in the form of a smartphone, is to feature on the front of the August issue of Harper's Bazaar UK.

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Latest ads

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Adam & Eve/DDB wins Grand Prix in Film Craft

Adam & Eve/DDB wins Grand Prix in Film Craft

Adam & Eve/DDB picked up the Grand Prix in the Film Craft category at Cannes last night for "Monty's Christmas" for John Lewis.

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London start-up What3Words wins Innovation Grand Prix

London start-up What3Words wins Innovation Grand Prix

London-based start-up What3Words has won the Grand Prix in Innovation at Cannes Lions.

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Content marketing

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Revenge of the errant QR code

Revenge of the errant QR code

As if things couldn't get worse for Heinz, the QR code debacle has hit Reddit.

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Tech is changing consumers - what's the impact on big brand content marketing? Cannes TV

Tech is changing consumers - what's the impact on big brand content marketing? Cannes TV

Everything is changing. New market technologies have created an ever-shifting landscape.

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Direct marketing

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Publicis London leads UK shortlist entries for Cannes Direct Lions

Publicis London leads UK shortlist entries for Cannes Direct Lions

The UK has 14 entries shortlisted in this year's Direct Lions category at Cannes.

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Costa brand and innovation chief on why it doesn't advertise on TV

Costa brand and innovation chief on why it doesn't advertise on TV

Costa brand and innovation director Carol Welch lifts the lid on Costa's marketing strategy, its expansion, and why it doesn't advertise on TV.

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