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Dave Trott at Ad Week Europe: Ads have become overcomplicated

Dave Trott at Ad Week Europe: Ads have become overcomplicated

Dave Trott, the executive creative director and author, highlighted the importance of keeping ads simple, at Advertising Week Europe today.

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AERIAL AWARDS: February's Winner

AERIAL AWARDS: February's Winner

February's winners: Joe Williams and Andy Preston, creatives, Havas Worldwide London Judge: Billy Faithfull, executive creative director, WCRS Winning ad: RB/Durex 'Explore'

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Marketing

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John Lewis marketing boss Craig Inglis: ‘Be authentic and look for the big idea’

John Lewis marketing boss Craig Inglis: ‘Be authentic and look for the big idea’

Marketers rushing to get involved in content marketing must guard against creating "unnatural" campaigns, John Lewis marketing director Craig Inglis has warned.

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Five highlights from Ad Week day four

Five highlights from Ad Week day four

Creative sparks fly on the penultimate day of Advertising Week Europe 2015, and we discover Grayson Perry's thoughts on eclecticism and Grazia editor-at-large Polly Vernon's take on selfies (hint: don't...

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Media

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Pepsi destroys London in viral prank

Pepsi destroys London in viral prank

Taking the ordinary and making it extraordinary gets our vote every time. And it doesn't get more ordinary than a bus stop, and more extraordinary than an alien invasion. The Pepsi prank is the best big...

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Daily Mail's financial update confirms tough press market

Daily Mail's financial update confirms tough press market

The UK's press market has had another tough trading start to the year, with widespread falls in print circulations and advertising spend, as typified in a financial update by the Daily Mail & General Trust...

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Mobile

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Three things that are not Ad Week. And Ad Week.

Three things that are not Ad Week. And Ad Week.

It's day one, but we all probably need a break from the madness of Ad Week already. We're guessing that's why so many of you enjoyed having a nose around Proximity's flash new office. Take a break, have...

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Clarkson forms new senior commercial team at Weve

Clarkson forms new senior commercial team at Weve

Weve, the mobile specialist, has announced a raft of new hires and promotions under its commercial director, Nigel Clarkson.

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Design

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Five highlights from day two of Ad Week 2015

Five highlights from day two of Ad Week 2015

Day two of this year's Advertising Week Europe honed in on personal brands, the future of full service agencies and putting a price on content.

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Five lessons on how to build a brand from Katie Price

Five lessons on how to build a brand from Katie Price

Katie Price, the former glamour model previously known as Jordan, talked about how she has built her brand during Advertising Week Europe in London this morning.

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The Daily Review Show from Advertising Week Europe 2015: Day Three

The Daily Review Show from Advertising Week Europe 2015: Day Three

Marketing's Rachel Barnes and Charlotte McEleny reflect on what they learned from the sessions they attended on the third day of Advertising Week.

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Pick of the week: Channel 4, 4Creative

Content marketing

Direct marketing

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Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook

Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook

Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who...

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In 2015 the big story for programmatic is brand, not performance

In 2015 the big story for programmatic is brand, not performance

Industry leaders agreed today that creativity and brand marketing will dominate the conversation about programmatic advertising this year but education for brands needed to step-up a gear.

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