Brand Marketing

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Timeline: A look back at April Fool's marketing

Timeline: A look back at April Fool's marketing

Advertising

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Sunny Delight seeks agency for relaunch

Sunny Delight seeks agency for relaunch

Sunny Delight, the fruit juice-style drink, is looking for an agency ahead of a planned relaunch in 2017.

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David Beckham and James Corden team up for The Late Late Show spoof

David Beckham and James Corden team up for The Late Late Show spoof

Superstar David Beckham and comic actor James Corden have starred in a spoof campaign to promote The Late Late Show in the US, racking up more than one million views in one day.

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Marketing

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Martin Sorrell: Advocacy is part of advertising

Martin Sorrell: Advocacy is part of advertising

Advocacy is not threatening to usurp advertising because they are both part of the same process, according to WPP's chief executive, Sir Martin Sorrell.

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My generation of leadership has fundamentally failed, says O2 CEO

My generation of leadership has fundamentally failed, says O2 CEO

Big corporates have dodged their social responsibility over the last decade, and customers are beginning to notice, according to O2 boss Ronan Dunne.

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Media

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Brands on Buzzfeed: Just add puppy GIFs

Brands on Buzzfeed: Just add puppy GIFs

We take a look at McVitie's posts on Buzzfeed (a long look, puppies are involved), James Cordon's bod and an even longer look at April Fool's Day pranks over the past decade.

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TED2015: 10 reasons why it's better than ad conferences

TED2015: 10 reasons why it's better than ad conferences

Kevin Chesters, the executive planning director at Mcgarrybowen, gives his top ten take outs from TED2015.

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Mobile

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Xaxis buys mobile app business ActionX

Xaxis buys mobile app business ActionX

Xaxis, the programmatic media and technology company, has acquired ActionX, a mobile app and cross-screen ad business.

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Twitter hunts for UK marketer as it targets £180m ad revenues

Twitter hunts for UK marketer as it targets £180m ad revenues

Twitter is on the hunt for its first consumer marketer in the UK as the company chases ambitious targets to once again double advertising revenues year on year, to surpass £180 million in 2015.

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Design

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Five highlights from day two of Ad Week 2015

Five highlights from day two of Ad Week 2015

Day two of this year's Advertising Week Europe honed in on personal brands, the future of full service agencies and putting a price on content.

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Five lessons on how to build a brand from Katie Price

Five lessons on how to build a brand from Katie Price

Katie Price, the former glamour model previously known as Jordan, talked about how she has built her brand during Advertising Week Europe in London this morning.

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Latest ads

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The gospel according to Nile Rodgers: Don't be authentic, 'pretend to be French'

The gospel according to Nile Rodgers: Don't be authentic, 'pretend to be French'

While marketers, agency bosses and even celebrities the calibre of Katie Price spent Advertising Week repeatedly urging audiences to "be authentic", legendary songwriter, guitarist and producer Nile Rodgers...

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Samsung Home Appliances sponsors Channel 4 in seven-figure deal

Samsung Home Appliances sponsors Channel 4 in seven-figure deal

Samsung Home Appliances is to sponsor Channel 4, More 4 and UKTV's Good Food shows for one year in a seven-figure deal.

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Content marketing

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Havas Media Group hires global head of content

Havas Media Group hires global head of content

Havas Media Group has created the new role of global head of content and has appointed Damien Marchi from Euronews to the post.

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John Lewis marketing boss Craig Inglis: 'Be authentic and look for the big idea'

John Lewis marketing boss Craig Inglis: 'Be authentic and look for the big idea'

Marketers rushing to get involved in content marketing must guard against creating "unnatural" campaigns, John Lewis marketing director Craig Inglis has warned.

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Direct marketing

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Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook

Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook

Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who...

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In 2015 the big story for programmatic is brand, not performance

In 2015 the big story for programmatic is brand, not performance

Industry leaders agreed today that creativity and brand marketing will dominate the conversation about programmatic advertising this year but education for brands needed to step-up a gear.

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