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The National Trust promotes 'special places'

The National Trust promotes 'special places'

The National Trust has launched a campaign that encourages people to get to know its "special places" inside out.

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Big Communications and Balloon Dog merge to create Bigdog

Big Communications and Balloon Dog merge to create Bigdog

Big Communications and Balloon Dog, the Mission Group agencies, have merged to create Bigdog.

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Marketing

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Brand purpose, and how to survive at #MWC15

Brand purpose, and how to survive at #MWC15

Monday: Characterised at BR Towers by crisp spring sunshine, conversations about Brazilian carnival and lots of tech chat. Here are the five things you really need to know.

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Game invests £20m in eSports events acquisition

Game invests £20m in eSports events acquisition

Video games retailer Game has acquired Multiplay, which organises a range of competitive gaming events, for £20m.

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Media

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Tony Hall paves way for a more personalised 'MyBBC revolution'

Tony Hall paves way for a more personalised 'MyBBC revolution'

Tony Hall, the director general of the BBC, has set out his vision for a more personalised BBC in the digital era, which he says would let the "audience become schedulers" and has dubbed the "myBBC revolution".

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Rapp Media strengthens senior team with staff changes

Rapp Media strengthens senior team with staff changes

Rapp Media has promoted business director Paul Holman and has made a series of appointments to strengthen its senior team.

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Mobile

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#MediaWeek30 set for bumper issue and party on 29 April

#MediaWeek30 set for bumper issue and party on 29 April

Media Week's 30th celebrations are taking shape, offering the chance for the UK's vibrant commercial media businesses to get involved.

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Facebook launches app to help businesses manage ads on the go

Facebook launches app to help businesses manage ads on the go

Facebook has launched an app to help businesses manage their ads on the go.

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Design

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Superbrands top 20 features six new entrants

Superbrands top 20 features six new entrants

John Lewis, Lego and Virgin Atlantic have joined the annual Superbrands ranking of the top 20 UK consumer brands, which has been topped by British Airways for the second successive year.

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HomeAway goes after Airbnb with global ad campaign

HomeAway goes after Airbnb with global ad campaign

HomeAway, the online holiday rentals company, is launching a global ad campaign to position itself away from rival Airbnb as the site for family holidays.

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Latest ads

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HM Treasury launches pensions ad

HM Treasury launches pensions ad

HM Treasury has launched an ad to promote Pension Wise, its new pensions guidance service.

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National Accident Helpline sails in to help Underdog in latest ad push

National Accident Helpline sails in to help Underdog in latest ad push

National Accident Helpline has launched a campaign to promote its personal injury advice service.

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Content marketing

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Digital Dilemmas: Content marketing

Digital Dilemmas: Content marketing

This month our digital expert cuts through the confusion to explain how to tackle the measurement of content ROI

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Almost half of brands now track ROI on content marketing

Almost half of brands now track ROI on content marketing

Content marketing may be the marketing industry's latest panacea but research by ALF has revealed 43% of brands are already successfully tracking the return on investment.

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Direct marketing

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Watch: Smart Data Live 2015: 'Data is not very sexy, but it's incredibly important'

Watch: Smart Data Live 2015: 'Data is not very sexy, but it's incredibly important'

The AOP (Association of Online Publishers) and the PPA (Professional Publishers Association) partnered last week to hold Smart Data Live!, a half day forum discussing how to make the most of audience data.

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Rei Inamoto and Kate Stanners among judges for D&AD Awards

Rei Inamoto and Kate Stanners among judges for D&AD Awards

AKQA's Rei Inamoto, Saatchi & Saatchi's Kate Stanners and Ogilvy & Mather's Gerry Human are among the jury foreman for this year's D&AD Awards.

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