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Heineken creates sustainability campaign with Blippar

Heineken creates sustainability campaign with Blippar

Beer brand Heineken has produced a campaign to get the message across to consumers that it has committed to ensuring 50 per cent of its hops and barley come from sustainable sources by 2020.

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Why Protein World is reaping the rewards from its 'genuine integrity'

Why Protein World is reaping the rewards from its 'genuine integrity'

Is that Protein World campaign brand suicide or stroke of genius? Depends what side you're on, says Alex Smith, planning director at Sense.

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Marketing

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WPP backs $50m fund for American fashion website

WPP backs $50m fund for American fashion website

WPP has made an investment in Refinery29, a fashion and lifestyle media company, for $50 million through its WPP Ventures arm.

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Five start-ups innovating for John Lewis, Diageo and Camelot

Five start-ups innovating for John Lewis, Diageo and Camelot

Brands are increasingly working with start-ups to try and find tech-oriented solutions to their problems before someone else does.

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Media

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Charlie Palmer named Channel 4 head of viewer relationship management

Charlie Palmer named Channel 4 head of viewer relationship management

Channel 4 has appointed Charlie Palmer, its group marketing manager, as the head of viewer relationship management.

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House of Fraser launches new TV campaign

House of Fraser launches new TV campaign

House of Fraser parodies popular internet memes for a new TV campaign promoting the store's brand event.

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Mobile

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Dawn Airey predicts a 'renaissance year' for Yahoo

Dawn Airey predicts a 'renaissance year' for Yahoo

'We need to get bigger and we will get bigger,' Dawn Airey, the tech company's EMEA boss, tells Arif Durrani in a rare press interview since taking the job.

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Twitter maps out Premier League football fans

Twitter maps out Premier League football fans

Twitter has created a custom Premier League follower map which plots the geographic location of each of the top 20 clubs in the UK.

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Design

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Google aims to hold brands' hands with 'programmatic playbook'

Google aims to hold brands' hands with 'programmatic playbook'

Google has today launched its "programmatic playbook", a guide for advertisers who may be wary of programmatic campaigns.

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Mazda unveils MX-5 launch strategy with Talenthouse

Mazda unveils MX-5 launch strategy with Talenthouse

Mazda, the car maker, is developing a new brand strategy to celebrate the launch of its MX-5 model.

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Latest ads

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England rugby player fronts Marriott digital campaign

England rugby player fronts Marriott digital campaign

An England rugby player's special moment is featured in Marriott Hotels' new film for its #ReuniteMeWith campaign.

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Why we're loving: Andy Ansah, founder, Sports on Screen

Content marketing

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Matt Adams of iProspect becomes CMA director

Matt Adams of iProspect becomes CMA director

Matt Adams, a managing director at iProspect UK, has become a director at the Content Marketing Association.

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Why greater collaboration on branded content could help slim 'Obese Britain'

Why greater collaboration on branded content could help slim 'Obese Britain'

As obesity in the UK rises, are brands doing enough to help make a healthier change for fat Britain, asks Shafqat Islam, CEO and co-founder of NewsCred.

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Direct marketing

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Labour Party winning social media election battle

Labour Party winning social media election battle

The Labour Party is winning the social media election battle with its policymakers broadcasting nearly double the number of posts as Conservatives, according to new analysis by social media monitoring...

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Why Pret's coffee giveaway leaves a bad taste

Why Pret's coffee giveaway leaves a bad taste

Pret's new 'loyalty' scheme, which allows staff to give free coffee to people they 'like' leaves Ben Stephens, executive chairman at Stack, feeling a bit flat (white).

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