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Publicis Chemistry's CEO Mike Welsh exits

Publicis Chemistry's CEO Mike Welsh exits

Publicis Chemistry's chief executive Mike Welsh is to step down from his role with immediate effect.

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Judges rail against 'sexed up' work at D&AD open sessions

Judges rail against 'sexed up' work at D&AD open sessions

Judges at D&AD's open sessions in the Truman Brewery criticised the rise of video case studies in awards submissions, arguing they "sexed up" average work.

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Marketing

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You told us which traits social media managers shouldn't have

You told us which traits social media managers shouldn't have

And in the process we learned what traits they should have.

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Alesha Dixon teams up with First Choice on fan-created music video

Alesha Dixon teams up with First Choice on fan-created music video

First Choice will help Britain's Got Talent judge Alesha Dixon's next video, with a little help from her fans.

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Media

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Election 2015: Where do people get their news?

Election 2015: Where do people get their news?

With the election almost upon us, the first in Newsworks' series of election trackers looks at where people get their news from.

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Prime Mover: the priming effect of digital out-of-home revealed

Prime Mover: the priming effect of digital out-of-home revealed

Digital out-of-home is an exciting new medium with great scope for visual and interactive communication: but how effective is it as an advertising channel? Ocean turned to the world of neuroscience to...

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Mobile

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Dawn Airey predicts a 'renaissance year' for Yahoo

Dawn Airey predicts a 'renaissance year' for Yahoo

'We need to get bigger and we will get bigger,' Dawn Airey, the tech company's EMEA boss, tells Arif Durrani in a rare press interview since taking the job.

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Twitter maps out Premier League football fans

Twitter maps out Premier League football fans

Twitter has created a custom Premier League follower map which plots the geographic location of each of the top 20 clubs in the UK.

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Design

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Google aims to hold brands' hands with 'programmatic playbook'

Google aims to hold brands' hands with 'programmatic playbook'

Google has today launched its "programmatic playbook", a guide for advertisers who may be wary of programmatic campaigns.

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Mazda unveils MX-5 launch strategy with Talenthouse

Mazda unveils MX-5 launch strategy with Talenthouse

Mazda, the car maker, is developing a new brand strategy to celebrate the launch of its MX-5 model.

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Why we're loving: Andy Ansah, founder, Sports on Screen
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DNA testing shames litter louts in Hong Kong campaign

DNA testing shames litter louts in Hong Kong campaign

Ogilvy & Mather Hong Kong is using crime-fighting science as part of a campaign that puts a face to litter louts.

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Content marketing

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Matt Adams of iProspect becomes CMA director

Matt Adams of iProspect becomes CMA director

Matt Adams, a managing director at iProspect UK, has become a director at the Content Marketing Association.

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Why greater collaboration on branded content could help slim 'Obese Britain'

Why greater collaboration on branded content could help slim 'Obese Britain'

As obesity in the UK rises, are brands doing enough to help make a healthier change for fat Britain, asks Shafqat Islam, CEO and co-founder of NewsCred.

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Direct marketing

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Why Pret's coffee giveaway leaves a bad taste

Why Pret's coffee giveaway leaves a bad taste

Pret's new 'loyalty' scheme, which allows staff to give free coffee to people they 'like' leaves Ben Stephens, executive chairman at Stack, feeling a bit flat (white).

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Naked women ads banned for offensive content

Naked women ads banned for offensive content

Sexually explicit ads, including one that features a naked woman crouching on all fours, have been banned by the standards watchdog.

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