Brand Marketing

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April Fool's Day ad round-up

April Fool's Day ad round-up

Advertising

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April Fool's Day ad round-up

April Fool's Day ad round-up

Brands have jumped at the chance to trick consumers today. From beard insurance to being able to use any personal item as a contactless payment card - which had you fooled?

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HTC launches global campaign

HTC launches global campaign

HTC has launched a global campaign to promote the new One M9 smartphone.

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Marketing

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Not an April Fools'! Three brings 'selfie bus' to Barcelona for Brits abroad

Not an April Fools'! Three brings 'selfie bus' to Barcelona for Brits abroad

Three has plopped a 50-seat Routemaster on Barcelona to ferry around British tourists who want to take selfies by the city's hotspots.

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HTC is a 'well-kept secret', says UK marketing chief

HTC is a 'well-kept secret', says UK marketing chief

HTC has launched its biggest marketing campaign to date for its new flagship phone, the HTC One M9.

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Media

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BuzzFeed hires Agostinho as first client services director

BuzzFeed hires Agostinho as first client services director

Buzzfeed UK has hired OMD's Catherine Agostinho as its first client services director.

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JP Cadman joins Carat as head of strategic planning

JP Cadman joins Carat as head of strategic planning

John Paul Cadman, the group strategy director at MEC, has been named head of strategic planning at Carat.

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Mobile

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Xaxis buys mobile app business ActionX

Xaxis buys mobile app business ActionX

Xaxis, the programmatic media and technology company, has acquired ActionX, a mobile app and cross-screen ad business.

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Twitter hunts for UK marketer as it targets £180m ad revenues

Twitter hunts for UK marketer as it targets £180m ad revenues

Twitter is on the hunt for its first consumer marketer in the UK as the company chases ambitious targets to once again double advertising revenues year on year, to surpass £180 million in 2015.

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Design

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Do feed the birds: Danish bakery creates baking snack for ducks

Do feed the birds: Danish bakery creates baking snack for ducks

Danish bakery Fiktiv has launched a baked snack designed specifically for ducks, swans and geese.

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April Fool's Day 2015: The best brand pranks

April Fool's Day 2015: The best brand pranks

See what brands cooked up for April Fool's Day 2015 with our rolling coverage.

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Latest ads

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Direct Line throws us to the Wolf with Harvey Keitel ad - and it works

Direct Line throws us to the Wolf with Harvey Keitel ad - and it works

For Neil Godber, head of planning at J Walter Thompson London, the Direct Line 'Winston Wolf' campaign has enough bite to go with its bark.

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The gospel according to Nile Rodgers: Don't be authentic, 'pretend to be French'

The gospel according to Nile Rodgers: Don't be authentic, 'pretend to be French'

While marketers, agency bosses and even celebrities the calibre of Katie Price spent Advertising Week repeatedly urging audiences to "be authentic", legendary songwriter, guitarist and producer Nile Rodgers...

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Content marketing

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Havas Media Group hires global head of content

Havas Media Group hires global head of content

Havas Media Group has created the new role of global head of content and has appointed Damien Marchi from Euronews to the post.

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John Lewis marketing boss Craig Inglis: 'Be authentic and look for the big idea'

John Lewis marketing boss Craig Inglis: 'Be authentic and look for the big idea'

Marketers rushing to get involved in content marketing must guard against creating "unnatural" campaigns, John Lewis marketing director Craig Inglis has warned.

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Direct marketing

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Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook

Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook

Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who...

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In 2015 the big story for programmatic is brand, not performance

In 2015 the big story for programmatic is brand, not performance

Industry leaders agreed today that creativity and brand marketing will dominate the conversation about programmatic advertising this year but education for brands needed to step-up a gear.

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