Direct marketing and CRM news

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Nestlé in CRM talks for Purina

Nestlé in CRM talks for Purina

Direct marketing analysis

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Game, set and match for brand Sharapova? Sporting history says maybe not

Game, set and match for brand Sharapova? Sporting history says maybe not

Maria Sharapova sent shockwaves through the sporting world after revealing she had failed a drugs test at the Australian Open. What now for the tennis superstar? We look at what happened to five other...

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Meet the little-known CMO atop a global confectionery giant

Meet the little-known CMO atop a global confectionery giant

Irish transplant Orla Mitchell is quietly driving innovation for brands like Doublemint and Skittles at Wrigley.

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The year ahead for customer engagement

The year ahead for customer engagement

Neither big data nor brilliant creative alone will elevate a brand. Discovering the sweet spot between them is the task facing agencies, Mike Dodds says.

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Direct marketing campaigns

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Old Navy enlists SNL alums to improvise series of online spots

Old Navy enlists SNL alums to improvise series of online spots

New campaign from Chandelier Creative lets comedians get into character

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British Heart Foundation "Wear it. Beat it" By DLKW Lowe
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National Trust "50 things to do before you're 11¾" by Lida
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The Electoral Commission "unmissable" by DLKW Lowe
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YouView 'extraordinary TV for everyone' by Adam & Eve/DDB

YouView 'extraordinary TV for everyone' by Adam & Eve/DDB

Daleks, Frank Gallagher from Shameless, Gary Barlow and Noddy are projected on to buildings in a £10 million campaign for YouView by Adam & Eve/DDB.

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Red Tomato Pizza 'fridge magnet' by TBWA\RAAD Dubai

Red Tomato Pizza 'fridge magnet' by TBWA\RAAD Dubai

TBWA\RAAD Dubai has created a fridge magnet that can take orders for Red Tomato Pizza, the pizza delivery company.

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Lastminute.com 'for everyone' by Adam & Eve

Lastminute.com 'for everyone' by Adam & Eve

Lastminute.com has launched a campaign by Adam & Eve, the first work by the agency for the brand since picking up the business.

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The Guardian 'The Three Little Pigs' by BBH

The Guardian 'The Three Little Pigs' by BBH

The Guardian has launched a brand campaign to showcase its open journalism and multiplatform credentials.

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Cobra 'Cobra train' by BMB

Cobra 'Cobra train' by BMB

Cobra has launched an ad campaign by Beattie McGuinness Bungay.

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Mini 'Mini lunatics' by Lida

Mini 'Mini lunatics' by Lida

Mini has launched a digital media campaign, created by Lida.

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