Direct marketing and CRM news

The latest on CRM, direct mail, DM campaigns, DM agencies, opt-in marketing news and more about direct marketing.

Latest direct marketing news and analysis

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O2 rebrands stores ahead of Rugby World Cup

O2 rebrands stores ahead of Rugby World Cup

O2 is rebranding its 377 high street stores with England Rugby's red rose as part of its campaign leading up to the Rugby World Cup in September.

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'Media Eyes' billboards track consumers' ages in Birmingham

'Media Eyes' billboards track consumers' ages in Birmingham

Giant "smart" outdoor screens, which track the ages of passers-by and select ads based on their profiles, have been unveiled in Birmingham.

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Made.com launches first 'unified brand' campaign

Made.com launches first 'unified brand' campaign

Made.com, the online furniture retailer, has released its first ad campaign since hiring a suite of agencies to unify its brand.

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Specsavers kicks off CRM talks

Specsavers kicks off CRM talks

Specsavers is speaking to direct and digital agencies about its CRM requirements.

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William Hill kicks off Take Control campaign with frenetic TV spot

William Hill kicks off Take Control campaign with frenetic TV spot

William Hill, the bookmaker, has released an energetic TV campaign to advertise its in-play betting products.

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Book review: Theory vs case studies - do as I say, not as I do

Book review: Theory vs case studies - do as I say, not as I do

Mat Braddy, brand board advisor at Just Eat, reviews Digital Relevance by Ardath Albee.

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British Airways hunts agency for CRM brief

British Airways hunts agency for CRM brief

British Airways is hunting for an agency to manage analytics for its CRM programmes.

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Lida lands £5m CRM account for P&O and Cunard

Lida lands £5m CRM account for P&O and Cunard

Carnival UK has awarded its £5 million CRM account for P&O Cruises and Cunard to Lida after a competitive pitch.

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Marketing is in a period of mutation, says Eurostar's Lionel Benbassat

Marketing is in a period of mutation, says Eurostar's Lionel Benbassat

The marketing industry suffers in multiple ways from the lack of diversity among those who work within it. People's different perspectives, backgrounds, experience and understanding can help build stronger...

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How to channel millennial spirit: do something that drives your soul

How to channel millennial spirit: do something that drives your soul

You may not be able to just drop everything and switch direction quite as easily as a millennial, but you can still find the time to use your marketing skills for the things that really matter to you,...

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Class of 2015: Marketing unveils #NxtGen star marketers
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Tessa Jowell: I'll ban sexist tube ads if elected London mayor

Tessa Jowell: I'll ban sexist tube ads if elected London mayor

Dame Tessa Jowell, the Labour politician who is one of the favourites to succeed Boris Johnson as Mayor of London, has vowed to get rid of sexist ads on tubes and buses if she is elected.

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Royal Mail reviews direct account

Royal Mail reviews direct account

Royal Mail is reviewing its direct account, as it continues to develop its marketing and communications following its 2013 IPO.

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Five ways to become a braver brand

Five ways to become a braver brand

In an exclusive excerpt from a new book, SapientNitro's Kim Douglas shares five tips for creating brave brands.

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Lost in translation: when brand taglines don't travel

Lost in translation: when brand taglines don't travel

These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst.

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The 7 deadly sins of brand management - and how to avoid them

The 7 deadly sins of brand management - and how to avoid them

Some of the most valuable assets a firm has are the brands it has developed. Brands create identification, differentiation and value for customers and shareholders alike. By influencing customer choice,...

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Center Parcs seeks agency for CRM work

Center Parcs seeks agency for CRM work

Center Parcs is on the hunt for an agency to handle its customer relationship marketing.

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The future of the web... by the man who invented it

The future of the web... by the man who invented it

The father of the world wide web talks to Maisie McCabe about the threats posed by artificial intelligence, our relationship with data and how media outlets and advertisers should use the web.

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The changing face of direct marketing

The changing face of direct marketing

Customer engagement is a better term for this evolving discipline - it's no longer about using data to sell but about improving lives.

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Quiz: are you suffering from digital overload or analogue anxiety?

Quiz: are you suffering from digital overload or analogue anxiety?

Are you fighting a daily battle to balance multiple screens and numerous social networks? Or is your diary so laden with meetings that you rarely get a chance to attend to your equally full inbox? Take...

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From Mad Men to Sad Men: Is the client/agency relationship in crisis?

From Mad Men to Sad Men: Is the client/agency relationship in crisis?

A new IPA report seems to suggest so, with the clients involved having almost nothing good to say about agencies - and vice versa. What can agencies do to change this? Leigh Thomas investigates.

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Rewarding the bold: the power of partnership

Rewarding the bold: the power of partnership

As the deadline for our inaugural Marketing New Thinking Awards draws near - this Friday 24 July - our judge, Rachel Bristow, Sky Media's director of partnerships, explores the importance of one of the...

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Why the Ashley Madison hack has done amazing things for the brand

Why the Ashley Madison hack has done amazing things for the brand

The Ashley Madison hack is fascinating, says Justin Basini, co-founder and CEO at ClearScore, as it raises interesting questions about morality, marketing and privacy.

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Havas Helia awarded Regus CRM business

Havas Helia awarded Regus CRM business

Regus, the serviced-offices company, has taken on Havas Helia to handle its global CRM account.

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