Direct marketing and CRM news

The latest on CRM, direct mail, DM campaigns, DM agencies, opt-in marketing news and more about direct marketing.

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The year ahead for customer engagement

The year ahead for customer engagement

Christmas cards and reciprocity: What it means for brands

Christmas cards and reciprocity: What it means for brands

FT.com on the hunt for CRM agency

FT.com on the hunt for CRM agency

Adidas appoints Havas Helia for international CRM

Adidas appoints Havas Helia for international CRM

Direct marketing analysis

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The changing face of direct marketing

The changing face of direct marketing

Customer engagement is a better term for this evolving discipline - it's no longer about using data to sell but about improving lives.

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Is direct mail still essential in the media mix?

Is direct mail still essential in the media mix?

Royal Mail is aiming to boost the appeal of mail and target its 'image problem' with new research and an ad campaign.

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The year ahead for customer engagement

The year ahead for customer engagement

In an age when the consumer calls the shots, optimising the customer experience becomes the number-one challenge for brands and their agencies.

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Direct marketing campaigns

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British Heart Foundation "Wear it. Beat it" By DLKW Lowe
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National Trust "50 things to do before you're 11¾" by Lida
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The Electoral Commission "unmissable" by DLKW Lowe
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YouView 'extraordinary TV for everyone' by Adam & Eve/DDB

YouView 'extraordinary TV for everyone' by Adam & Eve/DDB

Daleks, Frank Gallagher from Shameless, Gary Barlow and Noddy are projected on to buildings in a £10 million campaign for YouView by Adam & Eve/DDB.

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Red Tomato Pizza 'fridge magnet' by TBWA\RAAD Dubai

Red Tomato Pizza 'fridge magnet' by TBWA\RAAD Dubai

TBWA\RAAD Dubai has created a fridge magnet that can take orders for Red Tomato Pizza, the pizza delivery company.

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Lastminute.com 'for everyone' by Adam & Eve

Lastminute.com 'for everyone' by Adam & Eve

Lastminute.com has launched a campaign by Adam & Eve, the first work by the agency for the brand since picking up the business.

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The Guardian 'The Three Little Pigs' by BBH

The Guardian 'The Three Little Pigs' by BBH

The Guardian has launched a brand campaign to showcase its open journalism and multiplatform credentials.

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Cobra 'Cobra train' by BMB

Cobra 'Cobra train' by BMB

Cobra has launched an ad campaign by Beattie McGuinness Bungay.

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Mini 'Mini lunatics' by Lida

Mini 'Mini lunatics' by Lida

Mini has launched a digital media campaign, created by Lida.

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East Midland Trains 'Stacey' by M&C Saatchi

East Midland Trains 'Stacey' by M&C Saatchi

East Midland Trains has launched an ad by M&C Saatchi to promote its new Best Fare Finder on its website.

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