Direct marketing and CRM news

The latest on CRM, direct mail, DM campaigns, DM agencies, opt-in marketing news and more about direct marketing.

Latest direct marketing news

The truth behind the stats

The truth behind the stats

Sky signs up for new Nielsen multiplatform ad measurement tool

Sky signs up for new Nielsen multiplatform ad measurement tool

Mirror's editor Embley: 'I was sad' after Tony Parsons comments

Mirror's editor Embley: 'I was sad' after Tony Parsons comments

Direct marketing analysis

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Agency roster: Aviva

Agency roster: Aviva

The agencies working across the various Aviva brands.

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Twix creates teatime appeal

Twix creates teatime appeal

Mars' chocolate brand plans to muscle in on KitKat territory with campaign aimed at tea drinkers

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Shift of focus gives Currys spice

Shift of focus gives Currys spice

After the successful PC World campaign, it was only a matter of time before DSG International - owner of both PC World and Currys - decided to launch a new advertising campaign for Currys.

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Direct marketing campaigns

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Old Navy enlists SNL alums to improvise series of online spots

Old Navy enlists SNL alums to improvise series of online spots

New campaign from Chandelier Creative lets comedians get into character

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British Heart Foundation "Wear it. Beat it" By DLKW Lowe
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National Trust "50 things to do before you're 11¾" by Lida
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The Electoral Commission "unmissable" by DLKW Lowe
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YouView 'extraordinary TV for everyone' by Adam & Eve/DDB

YouView 'extraordinary TV for everyone' by Adam & Eve/DDB

Daleks, Frank Gallagher from Shameless, Gary Barlow and Noddy are projected on to buildings in a £10 million campaign for YouView by Adam & Eve/DDB.

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Red Tomato Pizza 'fridge magnet' by TBWA\RAAD Dubai

Red Tomato Pizza 'fridge magnet' by TBWA\RAAD Dubai

TBWA\RAAD Dubai has created a fridge magnet that can take orders for Red Tomato Pizza, the pizza delivery company.

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Lastminute.com 'for everyone' by Adam & Eve

Lastminute.com 'for everyone' by Adam & Eve

Lastminute.com has launched a campaign by Adam & Eve, the first work by the agency for the brand since picking up the business.

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The Guardian 'The Three Little Pigs' by BBH

The Guardian 'The Three Little Pigs' by BBH

The Guardian has launched a brand campaign to showcase its open journalism and multiplatform credentials.

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Cobra 'Cobra train' by BMB

Cobra 'Cobra train' by BMB

Cobra has launched an ad campaign by Beattie McGuinness Bungay.

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Mini 'Mini lunatics' by Lida

Mini 'Mini lunatics' by Lida

Mini has launched a digital media campaign, created by Lida.

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