Marketing

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Five marketing lessons from Bompas & Parr's tasting menu extravaganza

Five marketing lessons from Bompas & Parr's tasting menu extravaganza

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Welcome to the age of brands as broadcasters

Welcome to the age of brands as broadcasters

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Sainsbury's to sponsor ITV drama

Sainsbury's to sponsor ITV drama

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AOL beefs up ad tech with acquisition of mobile tech firm Millennial Media

AOL beefs up ad tech with acquisition of mobile tech firm Millennial Media

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Chelsea FC kicks off digital transformation with Wipro deal

Chelsea FC kicks off digital transformation with Wipro deal

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Schoolboy errors: Jack Whitehall stars in Samsung's comedy 'School of Rugby' spots

Schoolboy errors: Jack Whitehall stars in Samsung's comedy 'School of Rugby' spots

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Attention marketers:  how to price influencer marketing

Attention marketers: how to price influencer marketing

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O2 marketing director Nina Bibby on TV ads' personalised and programmatic future

O2 marketing director Nina Bibby on TV ads' personalised and programmatic future

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McDonald's to launch youth YouTube channel

McDonald's to launch youth YouTube channel

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Mobile ads are 'out of hand', says iOS 9 ad blocker creator

Mobile ads are 'out of hand', says iOS 9 ad blocker creator

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Honda sponsors AOL docu-series charting hopes and fears of Mars One finalists

Honda sponsors AOL docu-series charting hopes and fears of Mars One finalists

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Boohoo.com supports grassroots vlogger talent in Vlog Star partnership

Boohoo.com supports grassroots vlogger talent in Vlog Star partnership

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Search Superstars: Getting creative with search

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Tech viewpoint on native advertising

Tech viewpoint on native advertising

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McDonald's to launch youth YouTube channel

McDonald's to launch youth YouTube channel

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We Are Social lands Audi's social media

We Are Social lands Audi's social media

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Citizen kicks off digital pitch ahead of anniversary campaign

Citizen kicks off digital pitch ahead of anniversary campaign

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Breakfast Briefing: Massenet leaves Net-a-Porter, Halfords 'lacklustre' sales & WHSmith data leak

Breakfast Briefing: Massenet leaves Net-a-Porter, Halfords 'lacklustre' sales & WHSmith data leak

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Top 5 brand videos August 2015: Madden, Old Spice, Organic Valley, ROC and DC shoes

Top 5 brand videos August 2015: Madden, Old Spice, Organic Valley, ROC and DC shoes

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Aldi joins the content rush and launches YouTube channel

Aldi joins the content rush and launches YouTube channel

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Adidas taps Instagram stars for female-focused 'Energy Running' campaign

Adidas taps Instagram stars for female-focused 'Energy Running' campaign

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Samsung teases School of Rugby with Jack Whitehall clip

Samsung teases School of Rugby with Jack Whitehall clip

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Google rebrands for the mobile world with colourful new logo

Google rebrands for the mobile world with colourful new logo

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Poundland online trial offers 'shuffle shopping' and scratch cards

Poundland online trial offers 'shuffle shopping' and scratch cards


Marketing news

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The public reacts: unanimous thumbs up to potential World Peace Day McWhopper burger

The public reacts: unanimous thumbs up to potential World Peace Day McWhopper burger

Burger King is continuing its quest to find a partner for their World Peace Day burger, after McDonald's refused its offer. We found out whether the public would buy a McWhopper.

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Harvey Keitel helps out a hen do in new Direct Line ad

Harvey Keitel helps out a hen do in new Direct Line ad

Harvey Keitel returns as Winston Wolf and helps a group of women on a hen do in the new ad for Direct Line.

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Leon joins Jamie Oliver in slapping on 10p 'sugar tax' in restaurants

Leon joins Jamie Oliver in slapping on 10p 'sugar tax' in restaurants

Restaurant chain Leon has announced it will slap on its own sugary drinks tax, after Jamie Oliver presented a documentary on the health impacts of sugar on Channel 4 last night in his continued crusade...

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Breakfast Briefing: HSBC shuns radical rebrand, Bwin accepts £1bn GVC deal

Breakfast Briefing: HSBC shuns radical rebrand, Bwin accepts £1bn GVC deal

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, HSBC rebrands its retail arm to 'HSBC UK', while gambling firm consolidation...

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The public reacts: people 'prefer the old' Google logo

The public reacts: people 'prefer the old' Google logo

Google has introduced a new logo, just a month after unveiling a restructure under new parent company, Alphabet. Marketing headed to Oxford Street to find out what the public think about Google's latest...

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