Adidas 'Originality' ad takeover sparks online whimper

By Daniel Farey-Jones, brandrepublic.com, 19 March 2010, 09:40AM

LONDON - Adidas' takeover of an entire E4 'Skins' ad break for its 'House Party' follow up got a mixed reaction online, following its debut last night, capping a miserable week for its star David Beckham.

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