End of an era as Dixons drops analogue radios
LONDON - Online electrical goods retailer Dixons will no longer sell analogue radios and has warned that personal CD players and boom boxes are on the 'endangered species' list.
The retailer has decided to discontinue sales of analogue radios because of the growth in the sale of digital radios, which outsell analogue by a ratio of 30:1 on the retail site dixons.co.uk.
As sales grow, the range of digital sets on the market is expanding and Dixons sells a model for as little as £29.98.
When they first appeared on the market, DAB receivers cost around £2,000, with the first model costing less than £100 appearing in 2002.
Figures published by Rajar in May showed that the proportion of radio listening via digital platforms climbed to 11.4% from 10.5% over a three-month period, as more people bought DAB radios.
With the growth in popularity of MP3 players, Dixons is also looking at phasing out personal CD players, which had in turn replaced personal cassette players.
Nick Wilkinson, group managing director for Dixons, said: "The traditional radio has been a huge part of home life in the UK, through good times and bad, over the last 100 years.
"Some of the most pivotal events in our history have been communicated to UK homes from analogue radio transmitters to wirelesses in homes around the UK. There is probably no other piece of technology that conjures such a powerful mental image as the old wireless perched on the mantelpiece with the family gathered around it."
Dixons Tax Free airport stores and stores in the Republic of Ireland will continue to stock analogue radios.
Dixons moved to online only sales in April, with its high street stores being rebranded Currys.digital.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
Latest jobs Jobs web feed
- Marketing Manager Fidelity Worldwide Investment Dependent on Experience, Surrey
- Marketing & Communications Executive AF Selection Up to £25,000, Derbyshire
- Brand Manager Ball & Hoolahan £40,000 + Car/ Car Allowance, South East England
- Senior Designer Gabriele Skelton Ã‚£40000 per annum, City of London
- Creative Director, PR Agency, London Office + Great Benefits Fleishman-Hillard Up to £100,000, dep on experience, London (Central), London (Greater)
- ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £50k Judi Patton £40k-£50k plus excellent benefits, London (Central), London (Greater)