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Financial Services Compensation Scheme reviews ad account

The Financial Services Compensation Scheme is looking for an agency to handle its advertising account.

FSCS is reviewing advertising

FSCS is reviewing advertising

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It has issued an RFI inviting agencies to pitch for the business, which has been handled by McCann Manchester since it won a pitch in 2010 against Leo Burnett and Rainey Kelly Campbell Roalfe/Y&R.

McCann created an awareness campaign that featured a series of stop-motion clay animation characters.

It is understood that FSCS is now looking for a new approach to encourage greater uptake of the scheme, which was set up by the Government.

Last month, FSCS hired UM London to handle its communications planning after a pitch against the incumbent, Mindshare, and Manning Gottlieb OMD. Media buying will continue to be handled by M4C.

This article was first published on campaignlive.co.uk

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