Additional Information


Vodafone kicks off pan-European digital review

Vodafone is looking for an agency to handle its digital account across major markets in Europe.

Vodafone: digital review

Vodafone: digital review

Share this article

The telecoms giant has appointed AAR to handle a process that is expected to result in the appointment of a single agency to develop its online user experience and strategy. This would then be implemented in specific markets by Vodafone’s local shops.

Vodafone, which does not currently retain an agency in this international role, is expected to maintain its current roster of local shops, which include Agency Republic, Dare and SapientNitro in the UK.

The bulk of Vodafone’s non-digital advertising business is handled by WPP via its dedicated Team Red unit. However, the digital pitch is expected to involve non-WPP shops.

WPP’s grip on Vodafone’s ad business was strengthened last year with the appointment of Rainey Kelly Campbell Roalfe/Y&R to its £47 million account.

While the Omnicom network OMD handles Vodafone’s media planning and buying, last month the company appointed the WPP-owned MEC Access to work on finding its next major global sponsorship property.

Earlier this year, Vodafone introduced the Star Wars character Yoda into its advertising campaign.

This article was first published on

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed


The Wall blogs

Dishonour bound External website

by Greg Taylor, 29/01/2015


4 native advertising predictions External website

by Chris Quigley, 29/01/2015


Just jiggle it External website

by Greg Taylor, 28/01/2015


Back to top ^