Lexis wins Football Manager brief as part of Sega work
Japanese video games giant Sega has handed Lexis two briefs, including handling PR for its iconic Football Manager title.
Shirt sponsor Miles Jacobson (left) and Watford’s Gianfranco Zola
The agency has been selected to oversee all of Sega’s consumer work as well as the football title owned by Sega’s Sports Interactive arm, following separate pitch processes.
Jason Gallucci, CEO of Lexis, said the agency would work on upcoming Sega releases, adding: ‘The Sega brief will focus on social gaming and engaging with the latest generation of games players through social and traditional media.’
Meanwhile, in its work for Sports Interactive, Lexis has been called in for a half-year global project around the launch of the next instalment of Football Manager later this year.
The move comes shortly after Sports Interactive announced its sponsorship of Watford Football Club, managed by Gianfranco Zola.
The games developer wants to expand appeal of the game by attracting football fans who would not consider themselves gamers. Miles Jacobson, studio manager at Sports Interactive, has been involved in the sponsorship.
David Wiles, senior associate director for Lexis, will lead the account, reporting to Ciarán Brennan, PR director for Sports Interactive.
Wiles said: ‘Sports Interactive’s target audience is people who love football, as opposed to those who love football games. Sports Interactive wants to be recognised as the closest one can get to actually playing football and elevate it beyond game status.’
He said that social media would be a particular focus internationally, with content tailored to individual countries.
Wiles added: ‘We will be focusing on getting the game into places such as the sports pages of the nationals and on Sky Sports News – it’s about using the game’s credentials and authenticity to its benefit.’
This article was first published on prweek.com
Latest jobs Jobs web feed
- Senior Account Manager fishtank 32k to 42k per year GBP, Maidenhead, Berkshire
- Graphic/Web Designer fishtank 17k to 27k per year GBP, United Kingdom
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Digital Brand Manager Nike Europe Competitive + attractive relocation package for foreign hires, Amsterdam
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
Integrated digital marketing offers huge opportunities to engage, servic...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...
A recent Brand Republic survey revealed that 78% of respondents felt und...