Additional Information
Content
Film giants kick off £5m UltraViolet agency pitch
UltraViolet, a new digital film service backed by the film companies Sony Pictures, Universal Pictures and Warner Bros, is looking for an ad shop and a media agency to handle its £5 million account.
Woman In Black: Sony film
The review will be handled by the British Video Association alongside the three film companies, which are its main stakeholders, ahead of a consumer launch later this year.
The appointed agencies will be responsible for strategic planning and brand positioning, advertising, digital, shopper marketing and retailer engagement. The BVA, which will consider appointing either a full-service agency to handle both creative and media or specialists for each account, also wants to hire a PR agency.
UltraViolet aims to cut piracy by offering consumers a cloud-based collection of films and TV shows that they can watch on any device.
Recent UltraViolet releases in the US, its launch market, include The Woman In Black and Ghost Rider: Spirit Of Vengeance.
UltraViolet is expected to launch in the UK in the coming months, when consumers will be able to buy standalone UltraViolet-enabled digital content. UK retailers are expected to launch the service in-store by 1 March 2013.
Follow @SaraKimberleyThis article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
