Additional Information


Content

Jägermeister readies UK TV debut

Jägermeister is preparing its first foray into TV advertising in the UK as it looks to combat perceptions of the drink solely as a 'party-starter'. It has also appointed The Red Brick Road to its ad account.

Jägermeister: making TV debut

Jägermeister: making TV debut

Share this article

The herbal liqueur, which has concentrated on experiential and music-festival tie-ups, will be positioned as an ice-cold, neat shot. Currently, the brand is widely served with energy drinks as a ‘Jägerbomb’. 

Katja Gebert, area manager for Western Europe, Jägermeister, told Marketing: ‘We want to educate consumers about the brand and product; there’s more to discover.’ The brand is planning TV activity to reach a wider audience than it has previously achieved with its festival activation.

However, music partnerships will remain key to the strategy, which Gebert called a ‘win-win situation’ and part of Jägermeister’s ‘DNA’.  In 2011, 5m bottles of Jägermeister were sold in the UK.

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

Sky hi-fi External website

by Greg Taylor, 22/10/2014

 

We need new news External website

by Grace Regan, 22/10/2014

 

5 tips for a cross-device Christmas External website

by Nimeshh Patel, 22/10/2014

 

Back to top ^