Additional Information


Content

Harrods calls creative pitch

Harrods, the luxury department store, is seeking an agency to handle its UK advertising account.

Harrods: Radioville is the incumbent on radio advertising, while PHD is responsible for media

Harrods: Radioville is the incumbent on radio advertising, while PHD is responsible for media

Share this article

The retailer is conducting a review of the business through The Haystack Group, which comes ahead of an expected increase in advertising activity.

The bulk of Harrods’ current spend is across radio, press and outdoor advertising, according to Nielsen. Radioville is the incumbent on the radio business and PHD handles Harrods’ media account, which will be unaffected by the review.

The move to appoint a new advertising agency comes as the retailer looks to build a long-term presence in the growing luxury-store market. 

Last year, the Qatar Holding-owned department store launched a transactional mobile site and online magazine as part of a raft of new digital initiatives to push the brand internationally.

Harrods also set up a media arm to sell advertising opportunities across its assets, including its Knightsbridge store. Harrods Media sells space on digital screens in-store, as well as in shop windows, posters and displays, lift wraps, Harrods Magazine and its iPhone app.

The department store posted record pre-tax profits of £125.3 million in the year to 28 January – a 15 per cent rise.

Harrods declined to comment on the review.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Screenshaver External website

by Greg Taylor, 24/11/2014

 

What on earth is TV syncing? External website

by Andreas Schroeter, 24/11/2014

 

TT not PC External website

by Ian Moore, 23/11/2014

 

Back to top ^