Additional Information


Content

Superdrug kicks off £5m creative contest

Superdrug, the UK's second-largest health and beauty retailer, is reviewing its £5 million advertising account.

Superdrug: HMDG used Page in its first TV work in ten years

Superdrug: HMDG used Page in its first TV work in ten years

Share this article

The brand has opened talks with agencies as part of the review process, which is in the early stages.

Superdrug currently works with the branding agency Uber, which created the brand's most recent TV spot.

The retailer split with its last retained agency HMDG earlier this year and moved to working with agencies on a project basis. Uber won a brief to create Superdrug's summer TV campaign in May after a pitch.

HMDG created Superdrug's first TV ad campaign for ten years, fronted by the Gavin & Stacey actress Joanna Page.

In May last year, the retailer rolled out a major above-the-line campaign, also featuring Page, to promote the launch of its Beautycard loyalty scheme in an attempt to increase pressure on its rival, the market leader Boots.

Before HMDG’s appointment, Havas Worldwide London, then known as Euro RSCG London, worked on the business.

Superdrug, which is owned by the international retailer AS Watson, recently entered into a partnership with the parenting support club Bounty, which gives it access to Bounty’s database of 840,000 members.

ZenithOptimedia retained the combined UK media planning and buying account for Superdrug and its sister brand The Perfume Shop in February.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Watch and glow External website

by Greg Taylor, 22/08/2014

 

Slow developer External website

by Greg Taylor, 22/08/2014

 

Opening the talent cookie jar External website

by Nick Whitehurst, 22/08/2014

 

Back to top ^