Additional Information


Content

MEC scoops £45m Kingfisher media

Kingfisher has handed MEC its consolidated £45 million media planning and buying business for its B&Q, TradePoint and Screwfix brands.

B&Q: Kingfisher brand's creative review is ongoing

B&Q: Kingfisher brand's creative review is ongoing

Share this article

The appointment, which coincides with the ongoing B&Q creative review, follows a final head-to-head with ZenithOptimedia.

MEC was the incumbent on the media planning for the £34 million B&Q business, while ZenithOptimedia handled its media buying.

ZenithOptimedia also looked after the media planning and buying for Screwfix, the online supplier of trade tools that spends £6 million on media, according to Nielsen.  

Carat Manchester was the incumbent on B&Q’s TradePoint brand, which targets building professionals. Carat was involved in the pitch process at its early stages.

Kingfisher launched the review in August with the consultant Paul Longhurst.

A result on B&Q’s creative contest is expected imminently, with Karmarama and WCRS vying for the account. McCann London, the incumbent, pulled out of the process.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

READING SETS YOU FREE External website

by Dave Trott, 30/09/2014

 

Waste makes taste External website

by Greg Taylor, 29/09/2014

 

NFC: No more excuses External website

by Craig Barber, 29/09/2014

 

Back to top ^