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River Island to live stream Rihanna gig

River Island is to stream a Rihanna gig live on its Facebook page on Monday (19 November), as well as selling exclusive Rihanna T-shirts.

Rihanna: River Island to stream gig live on its Facebook page

Rihanna: River Island to stream gig live on its Facebook page

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The clothing brand and the singer started collabarating earlier this year, and are also planning a spring 2013 fashion collection called Rihanna for River Island.

The gig is at a secret location and forms part of Rihanna's '777' tour, in which she will play in seven cities in seven countries, over seven days.

River Island has launched a series of online competitions giving customers a chance to win 250 tickets to the gig via its Twitter feed and Style Insider blog.

It is also distributing 1.5 million promotional cards for a download of a bonus track of Rihanna's number-one single, 'Diamonds'.

Josie Roscop, marketing director at River Island, said the brand was "giving exclusive access and content by bringing fashion and music together in a way we think our customers will love".

The brand's Facebook page has 1.3 million fans.

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This article was first published on marketingmagazine.co.uk

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