Additional Information


Content

Most read stories in advertising, marketing, media and PR (11 - 17 Nov 2012)

Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.

Seasonal greetings: B&Q, Morrisons and Sainsbury's unveiled their Christmas ads

Seasonal greetings: B&Q, Morrisons and Sainsbury's unveiled their Christmas ads

Share this article

Morrisons showed that John Lewis doesn’t have a monopoly on making a splash with its Christmas ad, as its surreal and somewhat downbeat spot (Campaign, 12 November) turned everyone’s heads.

There was less angst in Sainsbury’s Christmas world (Campaign, 13 November), though even its harmonious tone may not be enough to avoid the complaints which hit the likes of Morrisons and Boots (Campaign, 13 November).

Is there a more challenging time to join a supermarket's social media team than the post-Christmas consumer grump? Coca-Cola’s interactive manager Jude Brooks will be trying to "open happiness" among Tesco customers in January (Marketing, 13 November).

Others already looking ahead to 2013 include ITV, which will be unveiling a slinky new on-screen identity (Marketing, 16 November), Tumblr, which hopes to entice a few UK advertisers (Marketing, 13 November), and Karmarama and B&Q, who paired up this week (Campaign, 16 November).

Karmarama are no doubt glad B&Q doesn’t sell bikes what with this week’s backlash against the rather "edgy" cycling safety ads and website created by a member of its staff (Campaign, 14 November).

Meanwhile, that bastion of seriousness, the Coca-Cola corporate website, was transformed into an all-singing, all-dancing "dynamic, digital magazine" (Marketing, 14 November).

Editing of a different sort put PR agency Finsbury in the news after it was revealed to have anonymously changed the Wikipedia entry of its billionaire oligarch client Alisher Usmanov (PRWeek, 12 November).

Finally, if you’re one of Marketing’s 30 brightest young marketing stars (Marketing, 13 November) you now have something to stick on your own Wikipedia entry, should you dare.

The most shared stories on Twitter

1. Google advertising revenue surpasses entire US print industry [print is dead] - The Wall

2. Seven Social Media Trends for 2013 - The Wall

3. Red Bull named number one in list of the Top 100 Social Video Brands - The Wall

4. Facebook users hit by ‘false likes’ of brands they have not interacted with - The Wall

5. ITV in first new look in seven years

6. Facebook is driving brands away to rival social networks, says billionaire investor - The Wall

7. Twitter the latest Facts and Figures [infographic] - The Wall

8. Coke promotes social causes and story-telling with Coca-Cola Journey 'magazine'

9. Why MTV doesn’t play Music Videos anymore - The Wall

10. P&G see the power of the QR code - The Wall

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Sky hi-fi External website

by Greg Taylor, 22/10/2014

 

We need new news External website

by Grace Regan, 22/10/2014

 

5 tips for a cross-device Christmas External website

by Nimeshh Patel, 22/10/2014

 

Nice one. External website

by Andy Nairn, 21/10/2014

 

Back to top ^