Goodstuff awarded £1m Diesel TimeFrames business
Goodstuff Communications has picked up the UK media planning and buying business for Diesel TimeFrames, a joint venture between Fossil Watches and Diesel, after a pitch against incumbent Mindshare.
Diesel: Time to Be Brave campaign
The watch brand plans to spend £1 million on UK media in the next 12 months, according to the client.
Goodstuff will work with Diesel Timeframe’s creative agency Crispin Porter & Bogusky on a TV-led campaign set for June, to promote Diesel’s Super Bad Ass and Megachief watches. Further TV activity will follow in the Christmas sales period.
Andrew Stephens, a founding partner at Goodstuff, said: "Diesel and Fossil are both leaders in their chosen fields so I’m delighted they’ve asked us to help further their success."
Last year Crispin Porter & Bogusky created the ‘Days to Live’ campaign, a TV spot supported by an online questionnaire that calculated how many days a user had left to live, in accordance with the Diesel TimeFrames brand philosophy, 'Time to be Brave'.
Jonathan Searle, a UK marketing account manager at Fossil, said: "It is exciting times for Fossil and Diesel Timeframes and we are very pleased to be working with such a creative and forward-thinking team at Goodstuff."
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Business Development Executive Bullfrog Digital LTD Up to £30k + Commission and benifits, Shoreditch
- Head of Strategy, Insight & External Relations London & Partners COMPETITIVE + PRP + BENEFITS, London Bridge
- Account Director AF Selection £35,000 - £38,000 plus car, Birmingham
- Senior Account Manager Hot Cow Between £32,000 - £35,000 with discretionary bonuses., Near Chiswick Business Park, a fun and vibrant location to work with events, a lake and bars.
- Project Manager - Integrated / Digital - Superb London Agency Fill Recruitment Ltd £40k - £50k plus bonus and superb benefits!, Central London
- Global Insight Director Ball & Hoolahan £75,000 + CA + benefits, London