Additional Information


Content

Coca-Cola calls pitch for Euro digital CRM

Coca-Cola is speaking to a number of direct marketing shops ahead of a review to find an agency to handle a digital CRM brief across Northern Europe.

Coca-Cola: calls pitch

Coca-Cola: calls pitch

Share this article

It is understood that, in the past week, a number of UK agencies have responded to an RFI from the company.

The appointed shop will work on countries including the UK, Ireland, Denmark, the Netherlands, Sweden, Finland, Norway, Belgium, France and Luxembourg.

The review is not thought to affect the agencies currently on the Coca-Cola roster as it is a new brief.

It is separate from the Coca-Cola digital roster pitch across the same region, which began in early May.

A spokeswoman for Coca-Cola said: "On occasion, as our business evolves, we review our ongoing capabilities and agency requirements. We cannot provide any further detail around our pitch processes."

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^