Additional Information


Content

Turkish Airlines kicks off global ad review

Turkish Airlines has put its global advertising account up for pitch.

Share this article

The carrier has approached agency networks directly to invite them to pitch for the brief. Turkish Airlines spends around £1 million a year on advertising in the UK, according to Nielsen.

The business is handled by the Turkish agency Alametifarika, which created an ad featuring the basketball player Kobe Bryant and the footballer Lionel Messi. The film quickly became one of the most popular ads to ever appear on YouTube, receiving more than 100 million views, 100,000 "likes" and 900,000 shares in the first week.

Turkish Airlines has also used a series of outdoor ads in the UK featuring the actor Kevin Costner to promote its daily flights from London Stansted Airport.

The brand is trying to re­position itself as one of the fastest-growing airlines in the world and has ordered new aeroplanes and added destinations. The carrier currently flies to 204 destinations in 91 countries.

Turkish Airlines did not respond to requests for comment on the review.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^