Additional Information


Legoland seeks shop ahead of IPO

Legoland is looking to appoint an advertising agency to promote its theme parks across Europe and the US as its owner, Merlin Entertainments Group, plans a stock market flotation.

Legoland: worked with DLKW Lowe on a project basis

Legoland: worked with DLKW Lowe on a project basis

Share this article

The process, run through AAR, is in its early stages.

Agencies received requests for information on 19 July. It is not yet known when formal pitches will be held.

DLKW Lowe has worked with Legoland on a project basis since 2005, when it won a contested pitch against CHI & Partners and WCRS.

Also in 2005, the private-equity company Blackstone acquired Legoland for $375 million and packaged the business into Merlin.

Turnover at Merlin exceeded £1 billion in the 2012 financial year. The Legoland pitch comes as it looks to launch an initial public offering that could value the business at as much as £4 billion.

Merlin could not be reached for comment.

This article was first published on

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^