NY Times to combine its print and online newsrooms
NEW YORK - The New York Times is planning to combine its website and print newsrooms in an effort to increase collaboration between journalists.
The memo from executive editor Bill Keller and Martin Nisenholtz, SVP of digital operations, cited a desire to grow the digital news operation.
"This will enable us to fully tap the creative energy of this organization and, thus, raise digital journalism to the next level," the memo stated.
The physical merging of the newsrooms will not take place until 2007, when the new Times headquarters is scheduled to be complete. In the meantime, the website and newspaper will share a managing editor and foreign report editor.
Andy Plesser, partner and founder of Plesser Holland Associates, said the change could impact how quickly articles from the print edition arrive on the site. Currently, he said, exclusives do not appear on the site until the night before the print edition comes out.
"If the Times becomes more akin to a wire service, where articles go up with greater immediacy, it can become a more effective tool for PR pros," he noted.
Michael Schiferl, SVP and director of media relations at Weber Shandwick, said that while the concept of merging platforms is not new, the fact that the Times is making such a move is significant.
"It's a domino-effect outlet," he said. "It has a lot of effect on other media."
Plesser added that the change illustrates the paper's role in the evolving media landscape.
"Newspaper publishing is fundamentally changing," he said. "The New York Times has definitely been a leader in transforming print into a multimedia platform. I think it has been very smart."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
This article was first published on PR Week Worldwire
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...