Google hires BBH for first European consumer ads
LONDON - The world's biggest internet company, Google, has appointed Bartle Bogle Hegarty to create its first European consumer advertising campaign.
The appointment marks a departure for Google, which until now has relied on word of mouth and online marketing, and follows speculation earlier this year that it had begun talks with agencies about its ad strategy.
Although no one from BBH was available to comment, it is understood that Google's European marketing director, Lorraine Twohill, made the appointment. In a statement, the search company said: 'We work with a number of agencies on various aspects of our marketing, and in line with Google's existing policy of working with agencies, Bartle Bogle Hegarty is working on a small project for us.'
Google also works with Sprout on direct marketing and Carat for its media buying in the UK.
The search giant hit the headlines last week with the launch of Google Talk, an internet phone service that could open the UK telephone market to free calls.
Founded in 1998 by university friends Sergey Brin and Larry Page, Google is worth an estimated $10bn (£5.5bn) and employs more than 4000 staff worldwide.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Senior Brand Manager Ball & Hoolahan £Excellent Salary Package , South East England / London (Greater)
- Innovation Senior Brand Manager Ball & Hoolahan £48,000 + Car/Car Allowance, South East England
- Digital Marketing Specialist Colyer London £25000 per annum, London (Central), London (Greater)
- Senior Brand Manager Diageo Great reward package for great talent, Amsterdam / Dublin / Madrid / London (Greater)
- Digital Display Executive (fashion e-commerce) Farfetch Competitive + bonus + benefits, London (Central), London (Greater)
- Marketing Communications Senior Manager Lloyd's of London Competitive salary and benefits package , London (City of), London (Greater)