Bono to launch Red in alliance with major brands
LONDON - Rock star Bono is laying the groundwork for a scheme called Red that will recruit big-name brands to raise funds for famine-stricken people.
Plans are at an early stage, but the singer, who was instrumental in July's Live8 shows, has already contacted brand-owners to discuss their involvement.
He wants to bring in major brands in sectors ranging from fashion to entertainment. They would develop limited-edition lines, from which a proportion of sales would go into a fund.
Bono's publicist said Red was a "work in progress". He added: "It's a project looking at ways to get more funding for the global fund from the private sector."
No launch date has been set, but Bono is keen to have Red up and running by early next year.
The news follows reports that Bono and Sir Bob Geldof have fallen out with Make Poverty History. Bono denied the claims, saying the partnership was successful as global leaders made a number of financial pledges at the G8 Gleneagles summit.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
This article was first published on Marketing
Latest jobs Jobs web feed
- Graphic/Web Designer fishtank 17k to 27k per year GBP, United Kingdom
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Digital Brand Manager Nike Europe Competitive + attractive relocation package for foreign hires, Amsterdam
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Senior Account Manager [Shopper Marketing] - Excellent London Agency - c£36k + Fill Recruitment Ltd c£36k + and great benefits, West London
Integrated digital marketing offers huge opportunities to engage, servic...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...
A recent Brand Republic survey revealed that 78% of respondents felt und...