Additional Information
Content
Prada joins Burberry on the chav list of the unwanted
LONDON - Fashion brand Prada is suffering from the same misfortune as upmarket clothing label Burberry: the 'curse of chav'.
Top clubs in Manchester have banned people wearing Prada hi-top trainer-style shoes from entry because they have become associated with local street gangs.
According to a report in The Sun, management at the Sugar Lounge, a haunt popular with actors from soap 'Coronation Street' and Manchester United players, have sent all its members a warning about its amended dress policy.
The missive attempts to bury the Prada ban in among other sartorial no-nos, but the name stands out clearly:
"Due to recent troubles regarding security issues at various venues in Manchester, Sugar Lounge will be enforcing a stricter dress code," it reads.
"This includes: No sportswear, hooded tops, Prada shoes, scruffy jeans or shoes. Jewellery must be discreet." So that presumably excludes the likes of the Beckhams.
Other venues too have enforced the clampdown. One source from a trendy bar told The Sun that it had banned Prada footwear because "it has taken over from Burberry as the must-have label for chavs".
Executives at Burberry may be breathing a collective sigh of relief now that yobs are appearing to favour another brand. Football fans were famously banned from clubs when wearing Burberry gear such as its check caps, which have become synonymous with hooliganism.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
Additional Information
Latest jobs Jobs web feed
- Graphic/Web Designer fishtank 17k to 27k per year GBP, United Kingdom
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Digital Brand Manager Nike Europe Competitive + attractive relocation package for foreign hires, Amsterdam
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Senior Account Manager [Shopper Marketing] - Excellent London Agency - c£36k + Fill Recruitment Ltd c£36k + and great benefits, West London
Most read
Most commented

BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
Improving Marketing and Media Performance (Expert Reports) External website
A recent Brand Republic survey revealed that 78% of respondents felt und...









