Prada joins Burberry on the chav list of the unwanted
LONDON - Fashion brand Prada is suffering from the same misfortune as upmarket clothing label Burberry: the 'curse of chav'.
Top clubs in Manchester have banned people wearing Prada hi-top trainer-style shoes from entry because they have become associated with local street gangs.
According to a report in The Sun, management at the Sugar Lounge, a haunt popular with actors from soap 'Coronation Street' and Manchester United players, have sent all its members a warning about its amended dress policy.
The missive attempts to bury the Prada ban in among other sartorial no-nos, but the name stands out clearly:
"Due to recent troubles regarding security issues at various venues in Manchester, Sugar Lounge will be enforcing a stricter dress code," it reads.
"This includes: No sportswear, hooded tops, Prada shoes, scruffy jeans or shoes. Jewellery must be discreet." So that presumably excludes the likes of the Beckhams.
Other venues too have enforced the clampdown. One source from a trendy bar told The Sun that it had banned Prada footwear because "it has taken over from Burberry as the must-have label for chavs".
Executives at Burberry may be breathing a collective sigh of relief now that yobs are appearing to favour another brand. Football fans were famously banned from clubs when wearing Burberry gear such as its check caps, which have become synonymous with hooliganism.
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