Gutfeld leaves Maxim after circulation dropped 16.2%
LONDON - Maxim editor Greg Gutfeld has quit after Dennis Publishing decided not to extend his contract beyond May.
Gutfeld said that the title was "in great shape", despite its circulation falling by 16.2% from 227,377 to 190,438 in the ABC figures for the second half of 2005.
Gutfeld said: "I am leaving Maxim UK effective May 24. I was asked to come to Maxim to re-invent it, to give it a voice and make it an innovative read in a dull market. I did that. But if I have to look at Jennifer Ellison's breasts one more time, I will have a seizure. Maxim is in great shape, which is more than I can say for the men's market generally, or for myself personally. I have put on 20 pounds."
The American had previously enjoyed circulation success at Maxim, which he joined in May 2004 from Dennis' US arm, where he was director of brand development for Stuff magazine.
A year earlier, he stood down as editor of Stuff after being involved in controversial incidents including a public slanging match with GQ editor Art Cooper.
"I think I'm going to spend some time as editor-in-chief of my life. I have a book to write and a new wife who wants to know what my middle name is. I plan on staying in London for the time being, if only because I am banned from air travel," he said.
"I have been fortunate throughout my career to be surrounded by smart, funny people, and never more so than at Maxim UK. I leave with fond memories, an embarrassing photo of Felix [Dennis] without his pants on and a new MP3 player."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...