Additional Information


Content

Sir Alan hires Dewberry after winning The Apprentice final

LONDON - Last night's episode of 'The Apprentice' on BBC Two showed telecoms consultant Michelle Dewberry beating sales manager Ruth Badger to become Sir Alan Sugar's latest acquisition to his firm Amstrad.

Share this article

Dewberry, 26, from Hull, wins a six-figure salary job at Sir Alan's Xenon Green division, a business that uses environmentally friendly methods to dispose of used computer equipment.

Her cool and calm demeanour, which earned her the nickname "The Silent Assassin", held off competition from more than 10,000 entrants -- the largest amount the show has attracted.

The 12-week series, a hit for BBC Two, regularly attracted more than 4m viewers and had contestants battle against each other to impress Sugar to win a job at his company.

Weekly challenges included working on the sales floor at Top Shop, leasing flats and designing a charity calendar for Great Ormond Street Hospital.

Last night's episode had Dewberry managing a team of the series' fired apprentices at a lavish James Bond-esque casino party at London's Tower Bridge. Previously, she had won seven rounds to make her way to the final.

Dewberry said: "I've worked incredibly hard over the last few years to build a successful career and have Sir Alan as a mentor will complement that further.

"For someone like Sir Alan to recognise my ability is unbelievable. It wasn't until right at the very end when he said I'd won that I believed it."

Sugar said: "All [Michelle] has done in her life is work hard and she has become a great achiever.

"I found her very focused, very determined, very organised, and this particular job I have in mind requires all of those skills." 

Sugar said to runner-up Badger: "I was really stuck this time, no one can dispute your skills, you are a great success and I'm sure we'll meet again in the future."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

Sky hi-fi External website

by Greg Taylor, 22/10/2014

 

We need new news External website

by Grace Regan, 22/10/2014

 

5 tips for a cross-device Christmas External website

by Nimeshh Patel, 22/10/2014

 

Back to top ^