Pot Noodle tops list of brands we love to hate
LONDON - Pot Noodle remains the brand we love to hate, according to research exclusively revealed by Marketing.
The online survey of almost 3,000 UK consumers, carried out by marketing agency Joshua, showed that the snack-food brand drew even more votes this year than in the previous "Brands we love and hate" report. It retains its status as the UK's most-hated brand, ahead of shopping channel QVC.
Search engine Google led the most-loved brands with 31.6%; Tesco and Nokia swapped their previous rankings, second and third place respectively.
"One noticeable trend was the rise of technology companies among the most-loved brands," says Joshua director Matthew Howells. "Amazon entered the top 50 at number 17 while eBay has come straight in as the fourth-favourite brand."
Top 10 hated
1 Pot Noodle 20.6%
2 QVC 19.2%
3 Novon 15.2%
4 McDonald's 14.8%
5 Tiny 14.7%
6 Fiat 13.6%
7 3 13.4%
8 The Star 13.4%
9 Sunny Delight 12.9%
10 The Sun 12.9%
Top 10 loved
1 Google 31.6%
2 Tesco 28.6%
3 Nokia 21.9%
4 eBay 19.2%
5 Persil 18%
6 Dell 17.4%
7 Coca-Cola 16.9%
8 Debenhams 15.5%
9 British Airways 15.3%
10 BBC One 15.2%
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
This article was first published on Marketing
Latest jobs Jobs web feed
- Senior Account Manager fishtank 32k to 42k per year GBP, Maidenhead, Berkshire
- Graphic/Web Designer fishtank 17k to 27k per year GBP, United Kingdom
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Digital Brand Manager Nike Europe Competitive + attractive relocation package for foreign hires, Amsterdam
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
Integrated digital marketing offers huge opportunities to engage, servic...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...
A recent Brand Republic survey revealed that 78% of respondents felt und...