Pot Noodle tops list of brands we love to hate

The online survey of almost 3,000 UK consumers, carried out by marketing agency Joshua, showed that the snack-food brand drew even more votes this year than in the previous "Brands we love and hate" report. It retains its status as the UK's most-hated brand, ahead of shopping channel QVC.

Search engine Google led the most-loved brands with 31.6%; Tesco and Nokia swapped their previous rankings, second and third place respectively.

"One noticeable trend was the rise of technology companies among the most-loved brands," says Joshua director Matthew Howells. "Amazon entered the top 50 at number 17 while eBay has come straight in as the fourth-favourite brand."

Top 10 hated
1 Pot Noodle 20.6%
2 QVC 19.2%
3 Novon 15.2%
4 McDonald's 14.8%
5 Tiny 14.7%
6 Fiat 13.6%
7 3 13.4%
8 The Star 13.4%
9 Sunny Delight 12.9%
10 The Sun 12.9%

Top 10 loved
1 Google 31.6%
2 Tesco 28.6%
3 Nokia 21.9%
4 eBay 19.2%
5 Persil 18%
6 Dell 17.4%
7 Coca-Cola 16.9%
8 Debenhams 15.5%
9 British Airways 15.3%
10 BBC One 15.2%

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This article was first published on Marketing