Additional Information


Content

Podcasting sampled by almost two million people

LONDON - Almost 2m adults have listened to a radio programme downloaded to their MP3 player, according to radio audience measurement body Rajar's first attempt to measure the popularity of podcasting.

Share this article

The 1.9m people who have sampled podcasting account for 14.8% of MP3 owners, according to Rajar. A quarter of the UK's population or 12.8m adults now own an MP3 player.

Rajar has provided the data as part of its quarterly measurement of radio listening, which includes data for listening via traditional analogue broadcast and new digital platforms such as DAB.

The number of adults who are able to listen to radio via digital platforms has increased from 25.5m in the first quarter to 27.1m in the second quarter of this year.

Digital platforms have all seen an increase from last quarter with DAB penetration up from 13.6% to 15.3% of households.

Online listenership is also on the rise with the proportion of the population who have listened to radio on the internet is up from 20.8% to 22.8%. Those who have listened via digital TV is up from 36.5% to 38.9% and the number who have listened via a mobile phone is up from 8.8% to 9.7%.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

blog comments powered by Disqus

Additional Information

Latest jobs Jobs web feed




 


 


BR Insight

Digital Integration: Connecting the Dots (Webcast) External website

Integrated digital marketing offers huge opportunities to engage, servic...

 

Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website

With UK consumers spending an average of £1,083 a year online, int...

 

Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website

The pressure is on for marketers and mobile operators to embrace a strat...

 

Tablets: Redefining Consumer Experiences (Webcast) External website

As a nation, the UK is media and technology obsessed with over half of t...

 

Harness the Power of Your Customer's Digital Voice (Webcast) External website

All customers have the potential to become your brand advocates, driving...

 

Improving Marketing and Media Performance (Expert Reports) External website

A recent Brand Republic survey revealed that 78% of respondents felt und...

 

Back to top ^