Grazia jumps 20% as IPC takes it on with rival Look
LONDON - Emap's weekly women's title Grazia is up 20% in the six months to December to 210,200, making it the best performer in the women's market and setting rival IPC a challenge for its recent launch Look.
Emap's weekly has recorded the biggest surge in the magazine circulation figures for the six-month period from July-December 2006. Year on year, it was up 23.1% from 170,783.
David Davies, managing director of Grazia at Emap, said: "Grazia continues to reap the rewards on the newsstand among upscale women by cutting through the clutter of the monthly glossy market with its unique take on fashion, beauty, news, celebrity and lifestyle wrapped up in a faster frequency."
The biggest success story after Grazia was Psychologies, the monthly wellbeing title launched by Hachette Filipacchi in September 2005. Now sellling 115,398 the magazine is 20.2% up on its debut ABC of 96,012 for July-December 2005 and 10.9% up over six months.
Among the best-selling monthlies The National Magazine Company's Good Housekeeping notched up the most significant rise, up 5.1% over six months to 463,645. However, year-on-year sales for the title were down by 1.1%. Sister title, the young woman's glossy Company was down by 4% to 264,095 and down 6.8% year on year.
NatMags' flagship title Cosmopolitan was up by 3% to 455,649. Sam Baker, the former editor at the glossy, made a surprise exit in September, to edit Hachette Filipacchi UK's Red. Red was up by 1% to 224,072 and its sister fashion glossy Elle was up by 0.2% to 209,172, recording a 0.5% rise in year-on-year.
Despite the relaunch of Emap's New Woman as NW, it recorded a 4.2% six monthly drop to 222,076 at the end of December. IPC's In Style recorded a 7.7% drop in sales to 181,909. However, IPC is redesigning the monthly fashion title, with plans to relaunch it from its April issue, published next month. It will also publish a travel-sized edition, which will sell along the regular edition in WHSmith Travel shops.
IPC's other titles did not fare well, with the exception of Marie Claire, which held its own with a 1.1% rise to 334,729. Woman and Home dropped by 2.8% to 316,034 period on period. Essentials dropped by 1.5% to 73,046 average with a massive 38.5% year-on-year drop. The glossy recorded average sales figures of 118,853 at the end of December 2005.
Conde Nast titles Vogue, Vanity Fair, Easy Living and Tatler enjoyed minor rises which took them all to record circulations, with society title Vanity Fair leading the way with a 2% rise to 99,344 and year on year sales rose by 4%. Tatler was up by 1.6% period on period to 90,372 and up by 2.5% year on year.
Haymarket's woman's monthly Eve recorded 0.6% rise in six-monthly sales to 172,419. Year on year, the title was up by 5.3%.
Essential Publishing, recently bought by Hubert Burda, finally lost faith in its failing women's bi-weekly magazine Real, which recorded a 28.1% drop year on year in the last ABCs, and decided to close the magazine last week.
It recorded the biggest six-monthly drop in the women's market with an 8.6% drop in the magazine ABCs for July-December 2006, recording 131,525 copies sold a month.
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