Next rolls out Facebook app to mark 30 years of fashion
Next, the high-street retailer, has launched a Facebook app, integrated with Spotify, to mark its 30-year anniversary, charting fashion through the decades.
Next: rolls out Facebook app
The app, created by Jam, is an interactive timeline featuring a series of images which sum up fashion moments, each accompanied by a Spotify playlist.
It also charts the "evolution" of five styles over the past 30 years, to include images of the trench coat, wedges, dresses, suits and denim.
Users can share the images on Facebook by pressing the 'I Love It' social plug-in, as well as via Twitter.
If they can click on items representing 2012, they will be taken through to the Next website where they can purchase the item.
In the run-up to Christmas last year, Next reported a 16.9% year-on-year increase in online sales between 1 August and 24 December and a 2.7% sales fall for its retail store.
Follow Sarah Shearman on Twitter @Shearmans
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
- Senior Digital Planner - Superb Integrated London Agency - FMCG Accounts - Up to £70K Fill Recruitment Ltd Up to £70K, London
- Designer/Illustrator/Children's Designer Premier Media plus excellent benefits, Central London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Integrated digital marketing offers huge opportunities to engage, servic...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...