British Airways apologises for offensive tweet
British Airways has issued an apology to consumers through its Twitter account after re-tweeting an offensive message that was deleted almost instantly.
British Airways: apologises on Twitter
The airline's @British_Airways account has 211,609 followers. On Saturday it re-tweeted a message that used the racist term "g***" and the phrase "f**k off back to where you came from," according to reports.
Consumers re-tweeted the message and British Airways deleted it quickly.
The airline then issued an apology to its followers, which said: "We apologise for the offence caused. We are currently investigating how this happened."
The apology was then retweeted by over 160 followers.
The original message was sent by a user called Jae Jang Ladd, who tweeted: "@British_Airways F*** you. F***** cancelling my flight! #bunchofc****".
Another Twitter user called Asian Ronaldo re-tweeted Ladd’s original message, adding the offensive statement: "go back to your f****** country you g***". This was the message re-tweeted by British Airways.
It is thought that British Airways officials are now investigating the possibility that the account had been hacked.Follow @loullamae_es
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Account Director - Top London Advertising Agency c£50k Fill Recruitment Ltd c£50k, Central London
- Senior Brand Manager Ball & Hoolahan £55,000 + Car/Car Allowance, London
- SENIOR ACCOUNT MANAGER - Integrated Shoreditch Agency - Financial Services - £30-38k Judi Patton £30k-38k, Shoreditch, London
- Head of Inbound (SEO and Content) dmpeople Between £60,000 and £80,000 plus bonus and benefits, London
- Regional Shopper & Market Insights Manager Ball & Hoolahan £55,000 per annum, Asia
- International Trade Planning Manager Ball & Hoolahan £42,000 per annum, London