Additional Information


Content

TA Live: watch the live broadcasts from Afghanistan

The Territorial Army broadcast live footage from military operations in Afghanistan on ITV over the weekend, as part of a campaign by JWT London. Watch some of the videos.

Share this article

The ads showed members of the Territorial Army in action, carrying out duties such as a routine vehicle check or handing over shifts on a lookout tower.

They aim to show how TA Reservists work alongside their Regular counterparts, and one of the broadcasts, at 11.40am on Sunday morning, showed a postman called Nick driving a truck around a bumpy assault course.

The ads were directed by Nick Murphy and produced with ITN Productions.

The films are available to watch again on the TA’s YouTube channel and will be supported by social media, a bespoke CRM programme, and recruitment events throughout February, March and April.


The campaign was commissioned by Capita in partnership with the Army Recruiting Group, and aims to encourage more people to join the TA.

More live broadcasts will take place next weekend (23 and 24 February).

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

The Power of Colour External website

by Ardi Kolah, 17/04/2014

 

Forget about the BRICS External website

by Dan Foreman, 17/04/2014

 

Back to top ^