Additional Information
Content
Online ads' ROI best for finance
LONDON - Online advertising generates the highest revenue return on investment for finance brands, according to research compiled by Brand Science for Clear Channel Outdoor.
Outdoor: extra outdoor ads boost online ROI for finance brands
The research showed that ads generate £1.89 of revenue for every £1 spent online, £1.80 for every pound spent on press, £1.60 for every pound spent on outdoor and £1.59 for every pound spent on TV when production costs are not taken into account.
Outdoor makes press and online work harder, with extra outdoor ads boosting the online revenue return on investment 82% and print revenue return on investment 14%.
The results also showed finance brands should allocate a higher proportion of their spend on outdoor, the internet and radio in 2010 than they did in 2008. Financial advertisers should allocate 15% of their spend on outdoor compared with 9% in 2008, increase their internet investment to 12% from 5% and up their radio spend from 2% to 4%.
This article was first published on mediaweek.co.uk
Additional Information
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Most read
Most commented

BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...









