Online ads' ROI best for finance

The research showed that ads generate £1.89 of revenue for every £1 spent online, £1.80 for every pound spent on press, £1.60 for every pound spent on outdoor and £1.59 for every pound spent on TV when production costs are not taken into account.

Outdoor makes press and online work harder, with extra outdoor ads boosting the online revenue return on investment 82% and print revenue return on investment 14%.

The results also showed finance brands should allocate a higher proportion of their spend on outdoor, the internet and radio in 2010 than they did in 2008. Financial advertisers should allocate 15% of their spend on outdoor compared with 9% in 2008, increase their internet investment to 12% from 5% and up their radio spend from 2% to 4%.

This article was first published on mediaweek.co.uk