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Cooliris threatens to breathe life into the banner ad
LONDON - Cooliris, a tech company that claims it can turn web browsing into a cinematic experience, has packed its technology into a banner ad; a move that threatens to breathe life into online display.
Cooliris turns content into an interactive wall
The company has made it easy for users to view images, videos and web pages from a simple banner ad that opens up into an interactive wall that displays content in a Minority Report-style.
In the US, Cooliris has signed up advertisers while it is also at the start of a plan to expand internationally. Previously, Cooliris was only available as a download but the company has recently packed its technology into a banner ad, that advertisers can buy. On clicking-through, the ad takes users to an interactive wall that can display the advertiser's wares.
Cooliris is experimenting with ads across sites including Yahoo! and CNET and claims that is sold out of ad inventory.
This article was first published on revolutionmagazine.com
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