EasyJet rolls out 'inspire me' tool in CRM overhaul
EasyJet is completing an overhaul of its CRM programme this week, rolling out the "inspire me" tool that has been designed to convert more site visits into sales and launching a US booking site.
easyJet: rolls out 'inspire me' tool
The "inspire me" tool uses a scrolling bar to display varying budgets, airports and holiday themes to European customers.
The app's may highlights the available destinations, ticket prices and flights in real-time according to people's individual decisions.
The American booking website will take payments in dollars and launches later this month.
The carrier is releasing the next phase of its 'Europe by easyJet' marketing campaign on Saturday 6 October. The TV ad will go live in France, Italy, Switzerland and the UK.
Speaking to Marketing, Peter Duffy, the airline’s top marketer said the ad is the "icing on the cake" to the carrier’s overhauled digital strategy, which includes the revamped website, a mobile site and the carrier’s booking app.
Duffy said: "Everybody knows that we are fantastic value and that we are orange, but this begins to position us as Europe’s preferred airline.
"We get about 400 million people coming to our site every year. We've put a commercial approach in place to improve our conversion.
"Twelve months ago we didn't have an app or mobile web, around 3.5% of our revenue at the moment is coming from those channels.
"This is about improving conversion and extending our digital reach.
"The new look of the website at the beginning of the year was about managing conversion in a much more structured way, and the inspire me tool is a way of showing the customer great value."
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...