Additional Information


Content

Lida wins brief for Virgin Holidays DM

Virgin Holidays has appointed Lida to handle its £5 million direct marketing account.

Virgin Holidays: Lida's win consolidates its creative arrangements into M&C Saatchi Group

Virgin Holidays: Lida's win consolidates its creative arrangements into M&C Saatchi Group

Share this article

The agency won the business after a final head-to-head pitch against Archibald Ingall Stretton. Kitcatt Nohr Digitas and TMW were knocked out earlier in a process conducted by Creativebrief.

Lida's hiring consolidates Virgin Holidays' creative arrangements into the M&C Saatchi Group after the recent appointment of its sister ad agency to the above-the-line account.

A review of the Virgin Holidays business began in April. M&C Saatchi was appointed in August to handle the Virgin Holidays advertising account, bringing an end to its "Rockstar Service" proposition launched by MCBD in 2010.

MCBD merged with Dare shortly afterwards and Virgin Holidays moved its entire creative business into Dare's sister agency Elvis.

Virgin Holidays' media buying, currently handled by Manning Gottlieb OMD, is unaffected by the move.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^