Royal Mail meets with union over door-drops
LONDON - Royal Mail is to meet with the Communication Workers Union within the next few weeks to discuss increasing the amount of unaddressed mail carried by the union's postal worker members.
The move would be a breakthrough for door-drop clients frustrated that Royal Mail limits delivery of unaddressed mail to three items a household each week.
For Royal Mail to take advantage of growing demand for door-drop media, it first needs to persuade postmen to carry the extra door-drop weight on their rounds.
The news emerged at the Direct Marketing Association's Door Drop Marketing conference, held on June 6, where some speakers criticised Royal Mail, accusing the postal service of inflexibility.
The proposal could see trials of larger amounts taking place around the country. Any increase in unaddressed post carried by Royal Mail could mean a shorter time between campaign planning and execution for clients. Currently, campaigns often need to be booked several months in advance, compared with a lead time of few weeks for team-based or freesheet distribution.
The CWU, which has been working towards the proposal with members for several months, still remains cautious about the implications of any possible move.
"There are health and safety concerns, and we have to make sure [members] are fully rewarded, have enough time to do their job and have the right equipment," Noel McClean, CWU National Executive member, said.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Digital Marketing Manager Ball & Hoolahan £52,000 + Car/Car Allowance, South East England / London (Central), London (Greater)
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Business Development Manager EMAP Competitive + Bonus, London (Greater) / London (Central), London (Greater) / London (East), London (Greater)
- Digital Acquisition Manager - Leading Online Biz GoodEgg Digital £70k + Bonus and Benefits, United Kingdom / England / North West England / Lancashire / Manchester, Greater Manchester
- Search Marketing Manager - International Markets Search Laboratory £24,000 - £30,000 per annum + benefits , Yorkshire and the Humber / North Yorkshire / West Yorkshire / Harrogate, North Yorkshire / Leeds,...
- Marketing Communications Senior Manager Lloyd's of London Competitive salary and benefits package , London (City of), London (Greater)