Virgin Media rapped for not using goneaway suppression
LONDON - Virgin Media has been pulled up by the Advertising Standards Authority for failure to update its customer database.
Virgin Media: mailing goneaway customers
The authority contacted Virgin Media after a consumer complained they were still receiving the mail of a Virgin Media customer who had moved.
It stressed that it was not a formal investigation – they’ve agreed to address the issue.
A spokesperson for the ASA said: "We ensured that Virgin would cease sending mail to that old address."
He added: "We liaise with advertisers on an ongoing basis about mail going to the wrong place and about suppressing data. We do stress to advertisers who use direct mail that it’s essential to keep their databases up to date."
Virgin Media is in the top 10 users of direct mail in the UK.
This article was first published on Marketing Direct
Latest jobs Jobs web feed
- Graphic/Web Designer fishtank 17k to 27k per year GBP, United Kingdom
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Digital Brand Manager Nike Europe Competitive + attractive relocation package for foreign hires, Amsterdam
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Senior Account Manager [Shopper Marketing] - Excellent London Agency - c£36k + Fill Recruitment Ltd c£36k + and great benefits, West London
Integrated digital marketing offers huge opportunities to engage, servic...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...
A recent Brand Republic survey revealed that 78% of respondents felt und...