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Tipp-Ex invites viewers to script ending in YouTube spot

An innovative use of YouTube by correction fluid brand Tipp-Ex offers viewers the chance to choose what happens next in a video clip after a reluctant hunter refuses to shoot a grizzly bear.

Tipp-Ex: YouTube spot invites viewers to interact

Tipp-Ex: YouTube spot invites viewers to interact

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The hunter reaches for a bottle of Tipp-Ex placed next to the video to white out the word "shoots" from the video's title. He then asks viewers to type a new word in its place and write the end of the hunter and bear's story.

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