Sorrell and Levy trade barbs over Google partnership
LONDON - Sir Martin Sorrell has attacked rival Maurice Levy at this year's World Economic Forum in Davos, Switzerland, suggesting that Publicis Groupe's partnership with Google lacked substance.
Publicis revealed at a press conference on Tuesday that it planned to swap staff with Google as part of a partnership aimed at benefiting clients by pooling their respective creative and technical know-how. The companies' top executives said that they had been working together for the past year.
Levy, the Publicis CEO, said: "Google is not a short-term friend and a long-term enemy", in a comment clearly directed at Sorrell, who categorised Google in exactly those terms last year.
In Davos, Sorrell, the WPP Group chief executive, was dubious that there was much substance in the partnership between Publicis and Google, which he has also described as a "frenemy".
He told Reuters: "Next time I meet with [Google CEO] Eric Schmidt, I think we'll send out a press release. This morning I met with Maurice Levy, does this mean we're putting together a joint venture?
"What Publicis is doing represents a little bit of a concern that they didn't get the technology right. I think Maurice is acknowledging a bit of an Achilles heel when it comes to technology."
Levy hit back at his rival: "I'm sorry Martin said that -- it's really cheap, but it's probably the result of his lack of understanding of technology.
"He's a financier, I'm an engineer, and you can see the difference. I'm pleased with what we have done, and I'm sorry that my dear friend has not understood it."
Speaking earlier this week on the 'Today Programme' on BBC Radio 4 in the wake of the .75% US Federal Reserve rate cut, Sorrell said that he sees 2008 as being another good year for the advertising industry and that it is 2009 that is of concern.
Latest jobs Jobs web feed
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
- Senior PPC Account Manager (In-house) Step Ahead Recruitment £30-£40K, Staines, Middlesex
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...