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NEWS |
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by Noelle McElhatton,
marketingdirectmag.co.uk,
28-Jul-09, 15:22
LONDON - IBM is to acquire data mining company SPSS, in a $1.2bn all-cash deal intended to bolster its analytic services.
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by Noelle McElhatton,
marketingdirectmag.co.uk,
30-Jul-09, 11:09
MEDIA WATCH: IBM's declaration earlier this week that it intends to buy data analytics firm SPSS has the global media waxing lyrical about the benefits of database software. Here are the verdicts on the deal from Business Week, The Times, the Washington Post and the Press Association.
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by Noelle McElhatton,
marketingdirectmag.co.uk,
30-Jul-09, 10:24
LONDON - A high volume DM campaign helped satellite broadcaster BSkyB add 124,000 subscribers in the past three months. The results follow a heavy marketing schedule including door-drop, inserts and poster promoting BSkyB's high-definition TV service.
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by Daniel Farey-Jones,
Brand Republic,
03-Aug-09, 12:00
LONDON - The town of Caterham (population 20,957) is launching its own loyalty card in a bid to encourage people to support their local shops as the recession bites.
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by Ben Bold,
Brand Republic,
03-Aug-09, 12:40
LONDON - Online analytics firm Webtrends has acquired Widemile, a provider of multivariate testing and website optimisation technologies and services, for an undisclosed sum.
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LATEST BLOG ENTRIES
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