NEWS

IPT admits takeover talks have ended

by Daniel Farey-Jones, Brand Republic, 09-May-08, 11:40

LONDON - Interactive Prospect Targeting has said it is no longer in any talks regarding a potential offer for the company.

McCain rolls out eCRM strategy

by Gareth Jones, Marketing, 07-May-08, 08:40

LONDON - McCain Foods is embarking on an extensive eCRM strategy aimed at raising awareness of its 'It's all good' brand positioning.

P&O Ferries to use Speed-Trap website monitoring software

by Jacquie Bowser, Brand Republic, 09-May-08, 11:00

LONDON - P&O Ferries has signed a deal with Speed-Trap to use its customer insight software for monitoring and managing content on its website.

DLG acquires Positive Response

by Sarah Johnson, Marketing Direct, 06-May-08, 12:10

LONDON - DLG has acquired specialist call-centre Positive Response for an undisclosed sum as it launches a new dedicated lead generation division.

LBM launches consumer data file

by Sarah Johnson, Marketing Direct, 02-May-08, 14:00

LONDON - B2B specialist LBM has taken its another step into the consumer data market, launching a behavioural consumer file using data compiled from a combination of sources all verified by its call centre operation.

ALSO IN THE NEWS

Guardian hires FT data head McPherson to replace Ping

by Noelle McElhatton, Marketing Direct, 01-May-08, 12:15

Ai's turnover trebles despite troubled financial climate

by Nikki Sandison, Brand Republic, 01-May-08, 14:40

Reed plans IDMF-linked digital show after Internet World split

by Noelle McElhatton and Sarah Johnson at the IDMF, Marketing Direct, 29-Apr-08, 14:25

Blue Sheep appoints new head of information research

by Staff, Brand Republic, 29-Apr-08, 15:45

DMA's Smith speaks out against mandatory opt-in

by Sarah Johnson at the IDMF, Marketing Direct, 30-Apr-08, 14:15

LATEST BLOG ENTRIES

How much data do you collect and use?

by Hugh Bessant, Brand Republic

Come on, admit it. Not very much. Herein lies the problem with the data industry. Businesses are not looking after their own prospect and customer data, so they have to buy in cold data. It is a viscious circle, and one of our own creating.

There is a massive problem with scam advertising....

by Rory Sutherland, Brand Republic

....and it isn't ethical, it's economic. Every great ad campaign for a chip shop or a local micro-beer may represent millions of dollars of wasted economic potential. Any other business would see this as a scandalous waste.

MORE BLOGS