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NEWS |
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by Daniel Farey-Jones,
Brand Republic,
09-May-08, 11:40
LONDON - Interactive Prospect Targeting has said it is no longer in any talks regarding a potential offer for the company.
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by Gareth Jones,
Marketing,
07-May-08, 08:40
LONDON - McCain Foods is embarking on an extensive eCRM strategy aimed at raising awareness of its 'It's all good' brand positioning.
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by Jacquie Bowser,
Brand Republic,
09-May-08, 11:00
LONDON - P&O Ferries has signed a deal with Speed-Trap to use its customer insight software for monitoring and managing content on its website.
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by Sarah Johnson,
Marketing Direct,
06-May-08, 12:10
LONDON - DLG has acquired specialist call-centre Positive Response for an undisclosed sum as it launches a new dedicated lead generation division.
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by Sarah Johnson,
Marketing Direct,
02-May-08, 14:00
LONDON - B2B specialist LBM has taken its another step into the consumer data market, launching a behavioural consumer file using data compiled from a combination of sources all verified by its call centre operation.
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ALSO IN THE NEWS |
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by Noelle McElhatton,
Marketing Direct,
01-May-08, 12:15
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by Nikki Sandison,
Brand Republic,
01-May-08, 14:40
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by Noelle McElhatton and Sarah Johnson at the IDMF,
Marketing Direct,
29-Apr-08, 14:25
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by Staff,
Brand Republic,
29-Apr-08, 15:45
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by Sarah Johnson at the IDMF,
Marketing Direct,
30-Apr-08, 14:15
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LATEST BLOG ENTRIES
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by Hugh Bessant,
Brand Republic
Come on, admit it. Not very much. Herein lies the problem with the data industry. Businesses are not looking after their own prospect and customer data, so they have to buy in cold data. It is a viscious circle, and one of our own creating.
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by Rory Sutherland,
Brand Republic
....and it isn't ethical, it's economic. Every great ad campaign for a chip shop or a local micro-beer may represent millions of dollars of wasted economic potential. Any other business would see this as a scandalous waste.
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MORE BLOGS  |
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LATEST FORUM POSTS
by steve ryan, Brand Republic, 30-Apr-08
by Rich Sutcliffe, Brand Republic, 28-Apr-08
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