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NEWS

Minute Maid: Coca-Cola brand gets a makeover

Coca-Cola rebrands global juice brand portfolio

by Staff, Brand Republic, 18-Nov-09, 09:25

NEW YORK - The Coca-Cola Company has created a new visual identity which will cover its global portfolio of more than 100 juice and juice drink brands.

Coffee Republic: hires Conran & Partners to smarten image

Coffee Republic hires Conran & Partners to smarten image

by Jacquie Bowser, Brand Republic, 18-Nov-09, 11:15

LONDON - Coffee Republic has appointed Conran & Partners to refresh the coffee bar chain's image on the high street as it looks to widen appeal among women.

Olympic logo...controversy

Olympic agency lukewarm on London 2012 logo

campaignlive.co.uk, 17-Nov-09, 09:00

LONDON - The agency appointed to lead marketing for the 2012 London Olympics has given a lukewarm endorsement to the official logo for the event.

3M: launches web-based service for brand owners

3M launches service to predict visual impact of creative work

by Jacquie Bowser, Brand Republic, 18-Nov-09, 10:05

LONDON - 3M has launched a web-based service for brand owners, packaging designers, advertisers, marketers and media agencies that measures the visual impact of an ad, web page or design early in the creative process.

Hamster's Wheel: Richard Hammond commissions logo

Top Gear's Hammond bags himself a logo

by James Quilter , Brand Republic, 17-Nov-09, 12:00

LONDON - Top Gear presenter Richard Hammond has beaten his co-presenter Jeremy Clarkson by being the first to commission a brand identity for his production company and put it on TV.

ALSO IN THE NEWS

Warburtons talks to branding agencies ahead of identity overhaul

by Amy Golding, marketingmagazine.co.uk, 17-Nov-09, 16:30

King of Shaves revamps women's line

by Amy Golding, marketingmagazine.co.uk, 17-Nov-09, 16:43

BBC's Pudsey Bear gains 'friend'

by Amy Golding, marketingmagazine.co.uk, 17-Nov-09, 08:30

Adidas to make €1 trainers in Bangladesh

by Jacquie Bowser, Brand Republic, 17-Nov-09, 09:25

Twinings campaign coincides with marketing department reshuffle

by Amy Golding, marketingmagazine.co.uk, 16-Nov-09, 16:10

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