Brand Republic Financial Marketing Bulletin In association with Marketing

NEWS

AA...appoints MBA on DM account

MBA lands consolidated £33 million AA task

by Kate Nettleton, Campaign, 03-Apr-08, 10:45

LONDON - The AA has appointed Omnicom's MBA to handle its above- and below-the-line business.

Prudential

Prudential ads to back home and motor policies

by Ed Kemp, Marketing, 01-Apr-08, 08:45

LONDON - Prudential is to focus its promotional activity on its home and motor insurance services after handing its £9m integrated ad account to Inferno.

Google: introduces keyword bidding

Google opens up keyword bidding

by Darren Davidson, Brand Republic, 04-Apr-08, 15:10

LONDON - Google has announced that it will allow keyword bidding on all terms typed into its search engine, in a controversial move that will draw criticism from agencies and advertisers.

Aviva completes digital agency line-up

by Ed Kemp, Marketing, 28-Mar-08, 16:31

LONDON - Aviva has completed the review of the £4m combined digital rosters for its Norwich Union Life and Norwich Union Insurance Brands.

FirstPlus: WWAV replaces EHS Brann as marketing agency

WWAV scoops FirstPlus account

by Jacquie Bowser, Brand Republic, 04-Apr-08, 11:10

LONDON - Loans company FirstPlus has hired WWAV Rapp Collins as its new marketing agency, replacing incumbent EHS Brann after more than three years.

ALSO IN THE NEWS

Store card giant GE Money sold to Spanish bank

by Paul McNally, Brand Republic, 28-Mar-08, 14:45

Co-operative Financial services ditches i-Level

by Anne Cassidy, Campaign, 26-Mar-08, 16:55

Friends Provident rapped for X-ray mailing

by Nikki Sandison, Brand Republic, 27-Mar-08, 12:40

Leonardo DiCaprio teams up with HSBC for green card

by Nikki Sandison, Brand Republic, 26-Mar-08, 09:25

Profero scoops Western Union global and digital accounts

by Staff, Campaign, 25-Mar-08, 12:45

Community

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