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Disney is testing online ad effectiveness

Disney's secret lab tests online ads: consumers probed

by Gareth Jones , revolutionmagazine.com, 05-Aug-09, 09:54

LONDON - Disney has unveiled a new research lab that uses eye tracking, heart monitors, skin temperature readings and facial probes to determine the most effective type of online ads.

YouGov: earnings in line with expectations

YouGov hopeful of uplift in profits

by Rachael Gallagher, Brand Republic, 07-Aug-09, 16:00

LONDON - Online market research agency YouGov is expecting to improve its underlying profitability over the next year despite warning that market conditions will remain challenging until the end of 2009.

MCN: three-year deal with TNS Media Research

TNS Media Research to run measurement service for Australian pay-TV

by Jacquie Bowser, Brand Republic, 07-Aug-09, 15:35

LONDON - TNS Media Research has been awarded a three-year contract from the Australian pay-TV industry to develop and manage the country's first audience measurement service using set-top box data collection.

Carphone Warehouse plans social media campaigns

by Fiona Ramsay, marketingmagazine.co.uk, 06-Aug-09, 10:04

LONDON - The Carphone Warehouse has appointed agency Face to work on a social media strategy for the brand.

Steve Mattey: chief executive of Cagney

Cagney seeks to delist from stock market

by Staff, Brand Republic, 07-Aug-09, 15:45

LONDON - Marketing services group Cagney is attempting to delist from the Alternative Investment Market in order to approach other sources of capital.

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LATEST BLOG ENTRIES

Satisfaction required, suggestions welcome.

By JAMES SMYTHE / Brand Republic

In a week I have to submit a proposal for a relatively small but complicated research brief. The procurement officer sent some clarifications today....

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By Belinda Parmar / Brand Republic

I am loving the evolution of the I am a PC campaign. Its warm, personal and positions Microsoft as a champion of humanity rather than a cold,...

Marketing's missing metric

By Alan Mitchell / Brand Republic

 The alternative to ‘ stimulus-response ’ is to assume that, generally speaking, individuals buy and use marketing as they do any other product...

The problems of perceived anonymity when using online and mobile

By Tia Fisher / Brand Republic

In our recent guide, How to Moderate Teens and Tweens , we examined the psychology of teenagers when they use online or on mobile platforms, and...

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By Ross Taylor / Brand Republic

This is just one of the interesting statistics held in the recent report, Inside Twitter by Sysomos , which goes into some serious detail...

Underperforming Cagney seeking to delist from AIM

By BOB WILLOTT / Brand Republic

Cagney's decision to remove its shares from the stock market - announced this morning - is the second such decision to be made by a marketing...

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By Russell Buckley / Brand Republic

One of the promises held out by the mobile channel is location based marketing. The theory is that, as your mobile knows where you are, you can get...

Marketing pink elephants

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  Economics is the last leg of our reinvention trilog y. Traditional economics frames the central problem of economics in terms of purely...

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