Retail News: Tesco links with funeral provider

Marketing 18-May-05, 11:17

Tesco Clubcard holders will be able to use points to pay toward their own funerals, after the retailer struck a deal with funeral provider Dignity.

The initiative comes after research among cardholders found that 10% wanted the option of using points to help with funeral costs.

'Funerals are a big expenditure that can cause a great deal of hassle if you don't sort it out,' said a Tesco spokeswoman.

The deal with Dignity means Clubcard holders will only be able to contribute to the cost of their own burial, not anyone else's.

Tesco recently launched an initiative to help cardholders save points to use at Christmas. Consumers can swipe a coupon at the checkout to join the Clubcard Christmas Saver scheme, with the points accrued available only from November (Marketing, 23 February).