BP pushes Ultimate fuels with viral targeting Nectar cardholders
by Emma Rigby Revolution UK 11-Jul-05
LONDON - Petrol giant BP has launched a video viral email to promote its Ultimate range of fuels.
The campaign, targeted at Nectar cardholders, uses an "educated animated baby" to fit in with BP Ultimate's "What's your baby?" strapline. An email link leads the user to a...
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