Coca-Cola unveils first UK umbrella campaign
by Nicola Clark Marketing 26-Jul-05, 08:30
LONDON - Coca-Cola is embarking on an unprecedented campaign to promote its full portfolio of drinks brands to a health-conscious public, whose appetite for carbonated drinks is receding.
The campaign, created by Vallance Carruthers Coleman Priest, uses Coke's iconic bottle shape as an outline, but gives equal prominence to a wide range of the company's fruit juice and...
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