Loaded unveils double cover for Carmen Electra and Jordan feature

by Joe Lepper, Brand Republic 27-Jul-05, 15:55

LONDON - Loaded's September issue, on sale from this week, will have two different covers featuring glamour model Jordan and US actress and model Carmen Electra.

The latest issue features one cover of UK model Jordan with US glamour star Electra, who was in last year's movie 'Starsky & Hutch', in bikinis and another in lingerie, as well as a six-page spread including further photographs and interviews.

This is just the latest magazine cover opportunity for Jordan following the birth of her second child Junior earlier this summer. She also appeared on a front cover of OK! this month alongside Junior's father Peter Andre, whom she is to marry in September.

The latest issue of Loaded includes an 18-page supplement called Loaded Centrefolds featuring an article called Celebrity Chests 2005, "counting down the finest famous breasts in the world", according to Loaded publishers IPC Media.

Martin Daubney, Loaded editor, said: "What do you do when you have two covers so good it's impossible to decide which one to print? Well, after much arguing and shouting we decided to run them both and let the readers decide."

The magazine is still on sale for £2.50, following a 90p price cut in April made in a bid to revive flagging sales.

Latest ABC figures show Loaded lost its second place spot in the men's monthly lifestyle section, with sales slumping by 6.4% to 220,057.

It has now been overtaken by Maxim and Mens' Health. Market leader FHM is performing well, selling 580,027 copies, representing a sales rise of 1.1% over the six months to December last year.

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